
I truly believe that beauty is worthy of investment, but that doesn’t necessarily mean you have to spend a fortune on it — especially during occasions like these when Amazon’s October Prime Day is offering up some incredibly steep discounts on products for the skin, hair and more.
In the list ahead, it’s very likely you’ll recognize some cult-favorite beauty goods, find some existing favorites that you should stock up on or you’ll discover some new products that will most likely earn their place in your regular beauty lineup.
Shop a bottle of hair filling fibers that nearly every reviewer claims makes hair look instantly fuller, line-reducing retinol creams, truly effective skin serums, lash-extending mascaras and countless others.
HuffPost and its publishing partners may receive a commission from some purchases made via links on this page. Prices change quickly on Prime Day, so keep checking back to see the latest updates. Make sure to sign up for an Amazon Prime account to get the deals.
Kur illuminating nail concealer (30% off list price)
This vegan, cruelty-free nail concealer acts like “a filter” for your digits, offering a “flawless doll nail” look, in the words of one HuffPost editor. The unique formula promises to even out imperfections and bestow your tips with a slight sheen.
Sunday Riley C.E.O. Glow vitamin C serum (24% off list price)
Sunday Riley, the luxury skin care brand with a cult-like following, is known for using potent infusions of clinically proven ingredients, and its high-ticket product line rarely goes on sale. The brand’s C.E.O. Glow oil contains a nourishing blend of cold-pressed vitamin C, turmeric and evening primrose oil to target premature signs of aging, visibly brighten skin and improve skin texture.
Ulike Air10 IPL laser hair remover (about 40% off the total value)
Ulike's at-home laser hair remover gives users the option to receive medi-spa-like treatments in the comfort of their home using recent IPL technology that claims to visibly reduce hair in unwanted areas in just two weeks. The laser component itself features a dual light source for greater effectiveness in reaching hair follicles plus, if you're concerned about pain, the Ulike has an cooling system that keeps the device below 65 degrees at all times to prevent burns, irritation and discomfort.
This Prime Day deal also comes with a free $40 bottle of soothing aloe gel to apply after treatment.
It's important to closely follow Ulike's directions for use and apply the laser only to areas that are compatible with laser hair removal.
Toppik hair building fibers (57% off list price)
Reviewers call this bottle of hair-building fibers "a best kept secret" for making hair appear instantly thicker while also concealing bald spots and grays. The fibers, which are made of a keratin protein, work by clinging to existing hair strands for a seamless look and a performance that's resistant to rain, wind or sweat. It's available in nine hair colors.
La Roche-Posay Mela B3 dark spot corrector (25% off list price)
This correcting serum by beloved French pharmacy brand La Roche-Posay is meant to target uneven skin tone, dark spots and stubborn melasma using a brand-patented and targeted ingredient called Melasyl. The fast-absorbing and gel-like serum also contains a 10% concentration of niacinamide, a trusted ingredient that can brighten and boost radiance, as well as La Roche-Posay's thermal spring water, which is also rich in antioxidants that can neutralize environmental stressors that cause premature skin aging.
St. Tropez self-tanning mousse (25% off list price)
Lightweight and natural-looking, this trusted self-tanning mousse is formulated with moisturizing jojoba and antioxidant-rich vitamin E for an added dose of skin protection. Good for uneven skin texture, the foamy tanner promises to be easy to apply, so it's great for sunless tanning newbies. It dries down to an imperceptible, streak-free finish in as little as one hour and can last up to 10 days per application, with an even fade. Another plus, is that the brand promises a transfer-free performance so you don't have to worry about staining your white bed sheets or clothes. It's available in one shade, and based on reviews is suitable for fair to deep skin tones.
Dyson Supersonic hair dryer (23% off list price)
If you're looking to make a big investment in a great hair dryer, then look no further than the cult-fave Dyson Supersonic. It uses low heat that doesn't fray ends and leaves hair always feeling silky smooth after use. Reviewers with thick hair agree that it's worth the price tag if you're willing to pony up the cash. This comes with five different styling attachments like a heat concentrator and a diffuser for refined curls.
Tymo hair straightener brush (33% off list price)
This heated hair tool combines a brush with a traditional hair straightener to fulfill a variety of styling needs. Compatible with a variety of hair types from color-treated to thick and curly, the Tymo claims to offer faster straightening times compared to traditional styling tools and with less heat damage. It features a panel of smoothing teeth and five different temperature settings to create a sleek blow-out look in just one pass.
d'Alba Italian white truffle serum spray (25% off)
We can all thank TikTok for surfacing this unique serum spray that reviewers claim "does what it says" and is a "luxurious addition to any skincare routine." Its indulgent formula contains Italian white truffles, an ingredient that the brand claims is potent in antioxidants to help prevent premature skin aging caused by environmental stressors. It also contains chia seed extract and niacinamide to deeply hydrate, plump the skin and brighten the overall complexion.
Caudalíe Resveratrol-Lift serum (40% off list price)
You've most likely seen this $84 French serum on TikTok with enthusiastic claims about its ability to achieve everything that retinol can, without the irritation. This is in part due to resveratrol, an antioxidant with the potential to promote collagen production and deliver healthier, bouncier skin. This patented blend also includes squalene and vegan collagen, which work together to visibly firm and lift the skin. Aside from squalene and a blend of seed oils, this serum contains another popular hydrator, hyaluronic acid, which daws moisture into the skin.
Cosrx 0.5 retinol serum (44% off list price)
We know that retinol is an essential ingredient for promoting skin's cellular turnover rate, a process that declines as we age, leading to a loss in collagen production. This concentrated serum by the famed K-beauty brand Cosrx contains 0.5% pure retinol to help address loss of firmness and promote a smoother and more youthful-looking complexion. It also features antioxidant-rich vitamin E and 91% squalane, an emollient that can calm irritation and promote a healthy skin barrier.
I'm From rice milky toner (58% off list price)
I've been a longtime fan of this comforting milky rice toner that happens to be a K-beauty product staple for many. The emulsive formula has 77.78% goami rice extract, a nourishing ingredient that truly brightens dull skin and addresses rough texture, without causing irritation.
First Aid Beauty KP Bump Eraser body scrub (29% off list price)
A few years ago I started using this exfoliating scrub, which has earned a cult following among people with all types of skin. It's a fine pumice-based formula that functions closer to a microdermabrasion treatment than those rough coarse scrubs that feel like they’re scratching the epidermis. It's ability to soften my rough skin is probably primarily due to its 10% concentration of AHAs like glycolic and lactic acids, a category of chemical exfoliants that can work to refine skin texture and slough off the dead skin cells that are responsible for those pesky bumps. The formula is also enriched with natural bisabolol, an antioxidant that offers soothing benefits post-exfoliation, something I deeply appreciate as someone with very sensitive skin.
Living Proof Perfect Hair Day dry shampoo (30% off list price)
For the longest time I refused to try this popular dry shampoo from Living Proof because I couldn’t fathom spending that much on a product that I literally used on a daily basis. Eventually I caved and now, I don't bat an eyelash at the exorbitant price tag because it really is just that good. Not only does it smell perfectly fresh (without being overwhelming), it really does refresh roots, absorb oil and add a boost of volume to my tresses. The best part, I love that it doesn't feel heavy, textured or really present in my hair at all so I feel ok about going a couple days in between washes.
Embryolisse Lait-Crème Concentré face cream (33% off list price)
This $17 French moisturizer has been suggested to us by makeup artists and dermatologists and has been integral to TikTok-viral trends like “skin flooding.” I was persuaded to try the all-purpose wonders of this face cream several years ago, and I can confirm the hype is well deserved. If you’re a makeup-wearer, you know that when your base isn’t right, your foundation can pill, products will separate and dry patches will look woefully exaggerated. Many claim that the shea butter-based formula functions both as a nourishing hydrator and the perfect makeup primer thanks to the rich and emollient texture that prevents foundation from sinking into fine lines. This also makes it a great option for mature skin, one makeup artist previously told HuffPost.
Laneige lip sleeping mask (30% off list price)
Laneige's cult-favorite and intensely moisturizing lip sleeping mask is adored for its cushiony formula and it's the perfect way to smooth parched, flaky lips. It uses a berry mix complex to boost moisture and deliver antioxidant benefits while you sleep, while a blend of shea and seed butters nourishes lips.
Tatcha serum stick (30% off list price)
Nourishing squalane, Japanese lemon balm and a proprietary fermentation complex are packed into this concentrated serum stick by Tatcha that's convenient to apply. It's intended to instantly hydrate skin, address dryness-related fine lines and create a dewy cushion for makeup touch-ups.
Iope Bio-PDRN anti-aging serum (30% off list price)
If you're not always on TikTok, then you might not be familiar with this powerful Korean serum that's been trending for its use of a unique ingredient not commonly found in American skin care formulations: PDRN. It's an anti-inflammatory and tissue-repairing proprietary drug that is normally injected to help improve the overall skin appearance and skin firmness of the recipient. The Iope serum uses a plant-derived version of this ingredient to help with everything from volume loss, the appearance of fine lines and even help with acne. Best of all, reviewers say it truly WORKS. It's very rarely on sale, so you'll want to scoop it now while it's under the usual $50 price tag.
Promising review: "I received the IOPE BIO-PDRN Caffeine Shot Face Serum and absolutely love it! I purchased this after watching a TikTok with Ashley Mixon. Thought it was a bit weird that salmon DNA is used in skin care, but this product is vegan. This has caffeine in it and appears to help the wrinkles around my lips and mouth. I use 2 shots of this on my face and neck, both morning and night after using toner. This serum absorbs into my skin and hydrates. My face doesn't look as dull or puffy and the best part is there is no fragrance which usually irritates my skin. I WILL be purchasing more of this!" — Ken Currie
Bio-Oil skin care oil (29% off list price)
This long-loved oil-based product contains a number of vitamins and botanical extracts to heal and treat the skin, most notably vitamin E, an antioxidant that can prevent premature aging of the skin. However, the ultra-hydrating formula is probably best known for its ability to fade scars, stretch marks and some skin discoloration related to acne scarring.
Kiehl's Ultra Facial Cream (30% off list price)
Medicube skin boosting device (70% off list price)
If you haven't heard of the Medicube device, it's time to add it to your list. It's a wildly popular K-beauty device that claims to help improve product absorption by up to 490% to help maximize results and leave you looking deliciously dewy.
Elemis Pro-Collagen cleansing balm (30% off list price)
This deliciously luxe cleansing balm melts away makeup, dirt, grime and other daily impurities, leaving skin more soft, smooth and plump. It's a multitasking cleansing treatment that is as nourishing as it is effective at removing makeup. It's beloved by HuffPost editors and readers alike, with good reason. This luxurious facial cleanser makes your skin look and feel like a million bucks. Take advantage of the Prime Day deal and snag one before the price jumps back up.
It Cosmetics CC+ foundation and SPF (30% off list price)
The It Cosmetics CC+ cream has been my exclusive foundation of choice for a number of reasons, namely that it makes my skin look absolutely flawless and virtually imperceptible. I also have keratosis pilaris on my face and this is the one perfectly finished foundation that hides all imperfections without looking cake-y or unnatural in the slightest. Plus, the color-correcting formula is also infused with broad spectrum SPF 50 and a whole slew of skin-loving ingredients like hyaluronic acid, peptides and niacinamide so it never feels overly drying on the face. It comes in 22 shades.
Revlon One Step volumizer drying brush (47% off list price)
This beloved multi-use hair drying and styling tool boasts a mix of pinned and tufted bristles. It works to detangle and ensure shine with even super thick hair, providing a streamlined process and a picture-ready hairdo every time. It's an affordable way to cut your styling time in half.
Hero Cosmetics Mighty Patch acne dots (25% off list price)
Mighty Patch's original pimple patches are one of the most-purchased patch options on Amazon and promise to blend seamlessly into skin using a translucent matte finish and an ultra-strong adhesion. Each box comes with 36 UV-sterilized and medical-grade hydrocolloid dots that draw out impurities and keep out bacteria.
Nature Well retinol advanced moisture cream (25% off list price)
NatureWell's deeply hydrating moisture cream uses advanced micro-encapsulated retinol — a derm-approved essential ingredient for promoting cellular turnover — to help improve skin tone, texture, firmness and elasticity. It's the anti-aging secret weapon you never knew you always needed, and you can not only use it on your face but your hands and body, too.
TruSkin vitamin C serum (61% off list price)
Vitamin C is a potent antioxidant for skin that can address hyperpigmentation, dullness and even promote collagen production. TruSkin's popular take on this skin care staple features botanical hyaluronic acid to support hydration and nourishing vitamin E, an ingredient also rich in antioxidants that can protect skin against aging caused by environmental stressors. Some reviewers claim that this award-winning combination has made their skin look brighter and more firm and its earned itself over 95,367 5-star reviews on Amazon.
Revision Skincare YouthFull lip replenisher (30% off list price)
We've previously written about this peptide-filled lip treatment from Revision Skincare, a targeted and plumping formula that can help address obvious signs of lip aging. For chapped, sun-damaged, dry or fine-line-growing lips, you can just put it on before bed and wake up to a visible difference.
CeraVe hydrating facial cleanser (15% off list price)
The CeraVe hydrating cream cleanser may be one of the most recommended cleansers at HuffPost. As someone with extremely dry skin who can't handle the oil-stripping effects of most foaming washes, it's my cleanser of choice. This non-foaming, fragrance-free and milky cleanser effectively gets rid of dirt and buildup without leaving the skin feeling dry and without the use of any harsh surfactants. Like all of the brand's products, it contains hyaluronic acid to hydrate the skin as well as ceramides to support and strengthen the skin barrier.
L'Oréal Voluminous mascara (18% off list price)
This lash-building mascara by L'Oréal has over 58,360 5-stars on Amazon and is also one of my personal favorites for creating plumped-up and fluffy lashes, without any clumping. The flake-free and smudge resistant formula comes in a few different colors and also in waterproof versions.
Foreo Luna 3 ultra-sonic cleansing brush (58% off list price)
I know you may be thinking that $200 for a facial brush seems incredibly steep, however, I made the switch to silicone facial brushes years ago and I've never looked back. Specifically because they do a superior job of getting my skin clean and lightly exfoliated (something I feel my fingertips just don't live up to). The Luna 3 (which I own and love) employs all the hallmark qualities of a good sonic facial cleansing device: It's gentle enough for my sensitive skin yet also effective enough to eliminate every stitch of debris in its path. No pesky smears of foundation are left on your cotton pad with this guy.
It uses ultra-sonic vibrations that are channeled through soft and hypoallergenic bristles to effectively remove residue, while clearing the way for better skin care product absorption. I've also found after regular use, this has made my skin softer and left me with fewer clogged pores.
You can also flip the facial brush around and use the rippled surface, combined with low frequency pulsations, to give your face a relaxing massage.
CND Solar nail and cuticle oil (34% off list price)
After four weeks of of using this cuticle oil — which is formulated with naturally light oils like jojoba, vitamin E, rice bran, and sweet almond — you'll begin to notice less peeling, splitting, and breakage, according to the brand. Reviewers can't get enough of how strong their nails have become while using this oil, and you might have to see it to believe it, thanks to the reviews with images that show just how well this works.
NYX vivid rich retractable eye pencil (29% off list price)
Reviewers with mature skin are obsessed with this rich and vivid eyeliner from Nyx that comes in 12 high-opacity colors. With the glide of a liquid formula with the ease and precision of a stick, this twisting retractable pen is creamy and long-lasting. Heat and humidity-proof, it won't bleed as you're wearing it, giving you definition for hours on end.
Bioderma Sensibio H20 micellar water (30% off list price)
Our senior shopping writer Lourdes Avila Uribe absolutely swears by this French pharmacy staple for gently and effectively removing makeup. Tens of thousands of reviewers: The Bioderma Sensibio H20 micellar water got a 4.7-star rating from more than 45,000 Amazon users. Micellar water works because little cleansing oil molecules called micelles, suspended in the soft water formula, grab onto dirt and oil on the skin (a like-attracts-like theory at work). The result is a non-harsh, non-tugging clean that can leave skin soft and soothed.
EltaMD tinted face sunscreen (24% off list price)
This dermatologist-recommended sunscreen uses 100% mineral actives and transparent zinc oxide. It also has skin care-friendly ingredients like hydrating hyaluronic acid, brightening niacinamide and antioxidant-rich vitamin E. This cult-fave option with SPF 41 is great for acne-prone and sensitive skin and has a slight tint to help even out skin tone, while also protecting against harmful UV rays coming from overhead lighting.
Paula's Choice skin perfecting liquid exfoliant (20% off list price)
This wildly popular liquid exfoliator by Paula's Choice is a powerful blackhead-fighting product, namely because of the 2% concentration of salicylic acid. It can help to slough off dead skin cells, unclog pores, reduce blackheads and improve the overall look, tone and texture of the skin. The crowd-pleasing formula also contains antioxidant-rich green tea to soothe and protect irritated skin, as well as methylpropanediol to boost hydration and ingredient efficacy.
Dyson Airwrap multi-styler (17% off list price)
Possibly the most coveted of all hair styling products, the Dyson Airwrap can quite literally do it all from curling to shaping, smoothing, curling and drying — all without the use of damaging extreme heat and using a Dyson-developed reverse airflow technology.
Nooni Korean lip oil (20% off list price)
Looking for something new to add into your beauty routine? Consider this Nooni lip oil. Available in 13 shades, the oil is designed to plump and hydrate your lips for up to 24 hours.






































