These days, TikTok skin care trends often cross over into the mainstream and enter the larger beauty discourse. But that doesn’t mean that it’s always worth trying them out. Some trends, like “cloud skin” and “skin cycling,” are actually dermatologist-approved, while others might end up wreaking more havoc than anything else. Currently, there’s a new worthwhile trend on the block, and it’s perfect for anyone dealing with dry winter skin or irritation as a result of allergies: “skin flooding.” The hashtag has over four million views and counting.
While it may sound extreme, “skin flooding” is actually a fairly intuitive process, and there’s a good chance you’re doing it already. It’s a technique that prioritizes rich and hydrating ingredients and layering them onto damp skin, leaving you with a dewy, glowing and revitalized complexion. In general, the star of this particular regimen is hyaluronic acid, a moisture-locking, water-retaining ingredient that can help drench the skin in deliciously lush hydration.