As a teenager, I was the biggest admirer of the handbags and luggage from designer Vera Bradley. The vibrant and dynamic patterns always spoke to me on a spiritual level — the whimsical prints often being easy to spot just about anywhere. In a sea of simpler-patterned bags and backpacks, I’d always be able to easily pick out which one was mine.
While the brand has recently undergone some changes in the past year, including a new logo, in-store renovations and fresh website, what made the Vera Bradley such a joy to shop at remains the same. I never really stopped buying Bradley’s offerings (the Miramar weekender remains a staple for me to this day), but I feel like I hit the jackpot recently while perusing Target’s website and discovered a motherlode of the brand’s “outlet” offerings.
Now, I cover products for a living and pride myself on being in the know, so I’m almost embarrassed to admit this – but I’m also not one to gatekeep. If you love this nostalgic handbag brand as much as I do, this is need-to-know information. The best part? The outlet prices are way lower than the full retail prices on Vera Bradley’s website.
If you’re looking for quality handbags or some luggage to take on your next trip, look no further. I’ve rounded up every Vera Bradley item worth buying at Target below.
A classic weekender
This "XL" 92-liter weekender bag is one of the brand's most recognizable silhouettes and is equipped with two exterior slip pockets to keep essential items handy. "This bag was perfect and it feels really high quality," wrote a reviewer. It measures a generous 26 inches across so you can stuff it with everything you need for a weekend (or more) away.
A roomy lunch tote
This slightly structured lunch tote offers plenty of room for your water bottle, sandwiches, snacks and more – we even like it a handbag! It zips at the top and stands about 9 inches in height. Right now this is the only print it's available in, but you can also get a quilted gray colorway for $20 here.
This mini convertible crossbody and shoulder bag
Convertible bags are a must for both everyday use and a trip. This option features a relaxed, comfortable silhouette and can be worn as a crossbody bag or shoulder bag. Although this design is on the smaller side, it's still pretty roomy and is designed to fit all your essentials — from your phone to your keys, wallet, and passport if necessary. And, as usual, it comes in a variety of fun and unique Vera Bradley prints.
Promising review: "I needed a size to bring in to the store or out to lunch with all my essentials, without weighing me down. I don't always carry my big bag but like both. Got the black and print Herding Cats one. Happy! Vera B. quality and style is in this bag. The extra crossbody strap was a big plus for me. It's adjustable too. If you love cats this is wonderful. A soft, yummy quilting." — David
This large evening garden-print tote
This garden-print large tote is effortlessly chic. It features an exterior slip pocket, a zippered compartment for a 15-inch laptop and it’s just the right size for the perfect carry-on or personal item on a plane. The best thing about it is that it comes in multiple prints — from garden-inspired to paisley and animal-lover styles.
Promising review: “the perfect comfy tote!” — Target customer
This gorgeous floral backpack
Personally, I like to invest in an all-purpose knapsack – one that you can take to work, on a trip and anywhere in between. This gorgeous floral backpack is perfect for this. It has a separate laptop compartment that accommodates up to a 17-inch laptop, plenty of pockets, and so much room, you could probably fit a weekend’s worth of clothes in it if you just wanted to travel with a carry-on.
Promising review: “Absolutely Beautiful Design!! Unique and detailed!! Very spacious for laptop and office supplies.” — Cam
This smart phone wristlet
Can't forget those smaller (yet equally important) accessories here. This smart phone wristlet will come in handy when you arrive at your travel destination. I can't tell you how many times I've been on a trip and wished I had something small like this to keep my essentials handy. It's perfect to bring on adventures when you don't want to bring a whole tote — and having the wrist strap makes you less likely to misplace it.
Promising review: "Love it!! Been using for a while now, it holds a lot of cash!! It’s a bit bigger than expected but still fits in fanny pack bag." — Cam
This roomy travel organizer perfect for pet-lovers
Everyone needs a quality and roomy travel case. This one happens to come in dog and cat prints for animal lovers and would make a cute holiday gift for anyone shopping a bit early. Even if animal print isn't your thing, the brand offers a variety of its other bold prints and you're bound to find one you like. In terms of the interior of this bag, it features three different zip compartments for extra organization and it measures 11 by 7.75 inches, a good size for tucking inside a checked or carry-on bag.
This mesh dual compartment tote
The meshed design of this striped tote makes it the perfect beach bag, but it’s also great for everyday use. It would also make a great grocery tote or even travel tote as the zippable compartment on the bottom is just the right size to store an extra pair of shoes in.
Promising review: "I bought as a Christmas gift for my granddaughter. This bag will be great for the beach! I love the colors!" — Target customer
This large quilted weekender bag
If you aren’t into the brand's prints, don’t worry – Vera Bradley has some sleek, simpler travel bags that appeal to everyone. This large weekender-style bag is made of a comfortable, easy-to-clean quilted material and also features a pocket that unzips into a trolley sleeve to attach to your other luggage. The interior of the bag contains three different pockets for easy organization and, as a bonus, is also available in a cute Vera Bradley-style pattern if you’d like something a bit more eye-catching (which is somehow on the deepest discount of the bunch).
Promising review: “This bag is beautiful and the lining of the bag is soft. Love the quality of the bag. The price is outstanding!” — Target customer
This wheeled carry-on bag
In terms of actual luggage, Vera Bradley has plenty to offer there too. This wheeled duffel bag has a muted floral design and features two compartments for extra organization. Duffels can be pretty heavy to carry on their own, but the added wheels on this make it easier to travel with for any trip — whether that’s a road trip or you’d like to take it on a plane as your carry-on.
This hardside spinner suitcase
If you prefer a hardshell carry-on suitcase, this simple navy option from the brand is your ticket. It has easy rolling wheels and a telescoping handle for easier airport navigation. A zipper compartment divider also allows you to separate your items, and compression straps are there for any notorious overpackers (ahem, me).
Promising review: “My new favorite piece of luggage for a great price!” — JB
This traditional check-in spinner
Sometimes, all you really need is a classic black checked luggage. Vera Bradley's 27-inch spinner option has plenty of interior and exterior pockets, compression straps, and comes in an additional print if you prefer that. The $130 price tag is also pretty economical for a sizable piece of luggage.