The love for Korean beauty products goes beyond its innovative, high-quality and very reasonably priced skin care. K-beauty makeup is also equally fantastic, high-performing, and, in this instance, just as viral.
The TirTir long-lasting Mask Fit Red cushion foundation is currently one of the most talked about Korean cosmetics, touted for outperforming luxury formulas and making skin of all ages look flawless. And right now, both the full and travel sizes are on sale for up to 17% off. Available in 40 shades (which is pretty expansive for Korean beauty brands), it’s smartly designed in formula and packaging, making it an easy win.
Viral on TikTok, users press a small amount of this foundation into their skin and blemishes... disappear.
Not only that, but reviewers say their irregular texture became even and their skin took on a perfected airbrushed finish.
“I’m over 40, and was expecting this to sink in and show my pores, then wear off easily,” one Amazon reviewer wrote. “When I tell you that I was shocked at how airbrushed my skin looked once I applied this, you could have knocked me over with a feather!”
Reviewers say it won’t shift or settle into fine lines, a common concern with radiant-finish foundations.
Similar to other cushion foundations of this ilk, the viscosity is very thin, lightweight and super breathable. Once applied, it quickly dries down to a smooth, satin finish that claims to be incredibly long-lasting and transfer-proof. It might be helpful to imagine it as a “foundation ink,” rather than conventional cream or liquid formulas.
“With a setting spray, this foundation lasted 24 hours. I fell asleep after a long night and woke up looking fabulous and glowing,” an Amazon customer claimed, while another agreed that it still looked “amazing” after a full day spent at Disneyland and was both sweat- and waterproof.
In terms of coverage, the brand claims it’s medium to full, however, based on both reviews and what I’ve seen from videos online, this is much closer to a full coverage foundation, as it takes very, very little to completely cover common skin imperfections such as acne, rosacea, hyperpigmentation and more.
Though knowing the correct way to apply it is crucial.
Inside this shiny red egg-shaped compact lives the hygienic application sponge and a cushion pre-loaded with foundation that’s hidden behind a plastic cover to keep the product from drying out (this little door also doubles as a great place to dab some of that excess product off your makeup sponge). As some reviewers have pointed out, this packaging design makes this an easy foundation to travel with or apply on the go.
To get the most flawless and patch-free results, it may take a little practice. According to one TikToker, the sponge should be held with two fingers rather than one, so that the whole surface area of the sponge is being used for a more even application. You should also dab some of the excess foundation off before applying it on the skin. When you get the technique down, reviewers say “it blends like a dream.” Plus, you can find some helpful shade-matching tips as well as try a shade-matcher tool directly on the TirTir website.
And like true K-beauty product, it’s infused with ingredients that are actually good for your skin.
The hydrating formula contains hibiscus and red propolis extracts to offer antioxidant protection and potentially boost skin’s elasticity. As one reviewer says, “it truly feels like a skincare product, not just good makeup,” while others note, it feels like you’re nourishing your skin while wearing it.
Keep reading to see why other TirTir cushion foundation users have made this their new go-to formula, even over high-end luxury options.
“This foundation completely lives up to the hype. The shade is a good fit for me. The formula feels weightless on my skin but still gives amazing medium-to-full coverage that looks natural and radiant, not heavy or cakey. This is my favorite thing about this foundation - it literally feels like NOTHING at all on your skin! I also love the satin glow finish — it gives that perfect ‘glass skin’ look without being greasy. It lasts all day (seriously impressive staying power), and my skin still feels comfortable and hydrated by the end of the day. The added skincare ingredients like hibiscus and red propolis make it feel like I’m nourishing my skin while wearing makeup. Application is super easy and quick — just a few taps, and my complexion looks flawless. A little goes a loooonng way. I found that the puff that is provided puts too much product than you need so I have used a light tap of a foundation brush and it give full coverage with very little product. I’ve tried a lot of cushion foundations, but this one really stands out. Definitely a new favorite in my routine!” — Peach
“I love this foundation! It goes on smoothly and provides excellent coverage. As a senior citizen, I appreciate a coverage that does not emphasize wrinkles or become cakey as the day wears on. It is a light foundation that makes your skin feel soft and look healthy. It doesn’t look like you are wearing foundation.” — Colleen M. Polak
“Love IT! I’m 66 and no longer wear powders or heavy make-up. Great Coverage for my age spots. Doesn’t gather in wrinkles. Skin looks hydrated and healthy. Buying another darker color for contouring. Very pleased!” — KT
If you want to shop for even more foundation, take a look at these formulas from my previous coverage that dermatologists said won’t break you out.
A mattifying CC cream with SPF 40 (30% off)
If you want fuller coverage from your foundation, board-certified Toronto-based dermatologist Dr. Geeta Yadav likes the mattifying formula of the It Cosmetics' color correction cream, which also contains ingredients like peptides to support skin elasticity and natural collagen production. Get it for 30% off.
"It's an oil-free skin care-like formula that contains SPF 40, charcoal to help purify the skin, clay to absorb oil and tea tree to help fight bacteria," Yadav said. The matte-finish cream is available in 12 shades.
A blemish-fighting liquid foundation (32% off)
This lightweight Neutrogena foundation made specifically for acne-prone skin was recommended by nearly all of our experts. Coppola said that she really loves this product, both for its formulation as well as its price. Get it for 32% off.
"It contains 0.5% salicylic acid, a known acne-fighting ingredient, which is formulated in a silicone and water formulation allowing for a smooth glide in your application and it has a balanced profile of nonirritating hydration and oil control agents that help to break out excess oil on the skin," Coppola said.
A medicated and redness-neutralizing foundation
Board-certified California-based dermatologist Dr. Divya Shokeen suggested the non-irritating and medicated formula of Clinique's Acne Solutions liquid makeup, which she said treats acne while you wear it. This is because it contains salicylic acid to help reduce buildup in pores as well as glycerin to help maintain hydration and laminaria saccharina extract for reducing redness and inflammation caused by acne.
An Amazonian clay powder foundation
According to dermatologist Dr. Azadeh Shirazi, this loose powder foundation by Tarte is great for oily complexions because it offers mattifying ingredients like oil-absorbing kaolin clay. The full-coverage formula, which comes in 12 long-wearing shades, also contains nourishing ruby powder and skin-brightening tourmaline.
"It also has a mousse-like, matte texture to help camouflage active breakouts while controlling oil and blurring the appearance of pores," Shirazi said.
A long-wearing full-coverage foundation
"This is a terrific all-around balanced formulation for acne-prone skin," said nurse practitioner and med spa owner Vanessa Coppola of Estēe Lauder's Double Wear foundation. According to her, the oil-free composition and matte finish provide a good, lasting coverage that works even in humid months, and she appreciates the extensive 56-shade range.
"It's a silicone in water formulation that is buffered with hydrating ingredients that are noncomedogenic and is free from parabens, sulfates, drying alcohols and synthetic fragrances," she said.
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)