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Anna Wintour, Sarah Jessica Parker and more of fashion’s A-list graced the front row of Fendi’s New York Fashion Week runway in September. Also there: 18-year-old TikTok fashion influencer Ellie Zeiler. Huh?
Fashion Week is no longer reserved for just editors and movie stars — influencers have become an integral part of guest lists, to the befuddlement of most observers. Zeiler, who has over 10.7 million followers, is one of many social media influencers who received invitations to coveted Fashion Week shows in the fall. “There I was, sitting in the same room as Kim Kardashian. Never in my wildest dreams did I think that TikTok would bring me such amazing opportunities,” she said.