Paying for a new pair of running shoes can feel like a major investment. Hoka sneakers offer maximal cushy comfort, but can run close to $200. If you’d rather skip the trendy tax, consider these sneakers from Nortiv 8 that reviewers adore for a few major reasons. According to reviewers, they’re basically “Hokas without the price.” The cushy sneaks are “supportive and comfortable” and feel much like “walking on clouds” at a fraction of the cost. They’re as attractive as the other major sneaker brands. Plus, users say they’re very well made, come highly recommended for anyone with plantar fasciitis, and, right now, they’re up to 20% off — that’s under $50 for comfort that rivals the major players.
These walking shoes feature plush, rebound-heavy EVA midsoles — making them easy on the knees and ankles, whether walking or running on pavement.
The shoes come in a bunch of colors, from neutrals to more vibrant hues in women’s sizes 6-11 and men’s sizes 7.5-13, including wide widths. If roads and sidewalks aren’t your style, they also have excellent traction for trails, gravel and easygoing hiking paths.
Reviewers truly love these, raving that they’re comfy enough for all-day wear and alleviating tired feet. “[I work] 8 hours on concrete 6 days a week,” says one reviewer. “Good support, great build quality. Why spend 2 to 3 times more for a shoe when these check all the boxes for me?”
They’re so good, reviewers say they’re even more comfortable than the brand-name ones.

“I wish I had found this brand sooner,” says one reviewer. “These shoes are as comfortable as any of the HOKAS I own.” “Hokas without the price tag,” explains another. “...The second I put them on, I could tell they were a good shoe.”
Shopper BeeBop has bought four pairs of these budget kicks, noting they “broke down and splurged on the Hoka Bondi 9.” “...They weren’t as soft and made my feet hurt after an average 3 mile walk,” they said. “Returned them and got these again and no more pain.”
Another user with severe plantar fasciitis says they “have only been able to wear Hoka’s comfortably—until I tried NORTIV 8.” ’They are true to color, size, and fit,” they said. “...I’m so in love with these shoes because my feet are no longer in pain, even after wearing them for 8 hours at work.”
Get a pair and see how comfy they are while they’re under $50. If you need some convincing, check out these promising reviews below. And get to stepping.
“Okay, I don’t ever write reviews, but I legit will never buy overpriced Hoka’s again.
I’m a 57 year old male who weighs 165 pounds.
I used these shoes to train for a half-marathon. They are not my race day shoe because of the immense stack of foam, but I swear I’m going on 1,000 miles on the same pair. Around mile 500 or so, the soles began making a squeaking sort of noise and some of the tread has worn down, so I now use them to run on a gravel path. I bought three pairs of these things to front run tariffs when they were $48, and now that I see they are only $51, I’ll probably buy more seeing as I just started wearing pair two of three for my training runs.
I always blow out the upper with my pointy big toe. Every dang shoe I buy ends up with a big hole in the upper which relegates them to shoes I can’t wear out in public. But after 1,000 miles, no toe blow out. These shoes seem to good to be true, for me at least.” — Mike Canestaro
“I normally wear size 10 shoes, but these were tight when I tried them on. I removed the insoles, and they fit perfectly, so I decided to keep them. My wife bought me a pair of Hoka shoes. The Hoka is a great shoe, but quite frankly, these are comparable in quality.
After comparing the two shoes, I recommend ordering one full size larger if you decide to buy these. You’ll be thrilled.
The Nortiv shoe insoles are well-designed and made of high-density polyurethane. I showed these to my neighbor and friend (who is a podiatrist), and he agrees these are as good as the shoes he usually recommends.” — Jack Duncan
“Hokas without the price tag . I only wear Hokas or New Balance Fresh Foams . I am a bartender and ai am on my feet 9 hrs a day . I was on amazon reordering my NB for work and they were out of stock . So these were in the scroll . So I decided to read the reviews and decided to give them a try .
At $48.88 they are 1/3 the price of Hokas and 1/2 the price of New Balance . So I gave them a try .
The second I put them on I could tell they were a good shoe
I am not sure about the durability yet . However I replace my NB about every 6-9 months . So if these last 6 months I am still coming out ahead . I am very pleased with them so far . My advice to you is ” take the chance ” you wont regret ir” — Amazon Customer
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)


