As a shopping writer, I’m used to seeing passionate fans in the reviews of many products. Still, I have to admit I was taken aback by the fervor around a seemingly pretty simple item: a wireless jelly bra starting at $20. Given how divisive (and frankly, uncomfortable) bras can be, I was impressed to find people calling this one everything from “hands down the BEST bra I’ve ever worn” to “an absolute miracle” that left one shopper “so impressed that I ordered 4 more bras within minutes of trying on my first order.” “On my mother’s grave, I swear, this particular jelly bra actually does what it says... I promise,” another said.
The LetsJoli jelly bra may look unassuming, but it delivers in comfort, fit and support. “I died and went to Heaven,” one shopper said. “I haven’t had a bra feel (and look) this good on me under a light shirt in a DECADE,” said another, who added that it “fits like a glove.”
Instead of an underwire, this bra boasts a four-layer, 360-degree jelly support band for lift and support without uncomfortable digging into the skin. It’s also fuller-coverage than average bras, with high side wings to prevent spillage over the sides, and the adjustable straps (which can be worn straight or crossed) are 1.18 inches thick.
They’re even comfortable enough to sleep in, according to reviewers. “I am older, 52, and thanks to menopause, have put on weight. I’ve tried other bras for older women and been disappointed,” one reviewer wrote. “These, though, are wonderful. They are so comfortable, I forget to take them off and sleep comfortably with them. They cover well and keep bulges from happening where you don’t want them to happen. They are also very soft on the skin and almost feel like you are not wearing anything.”
The bra is great for all shapes and sizes, but has gotten particular shoutouts for helping several folks who have trouble fitting into other bras. One called it “perfect for wide set breasts,” while another said they “have been ‘well-endowed’ for 34 years since having my first child. These are the first & only bras I’ve found that not only feel great, but look great and hold ‘the girls’ in a non-matronly, non-uniboob position.”
Yet another shared that the bra is “great for older women with sagging breasts and for working out! Throwing all my other bras away!” and called it “completely life changing from the moment I tried it on!”
The bra comes in a wide sizing range, from S-5XL (according to their size chart, that spans from a B-cup to DDD-cup, and band sizes 32-48). It also comes in several colors, from more classic neutrals to fun polka dot and leopard print patterns, as well as colors like blue, green, red and pink.
“I honestly wish bras like this had existed when I was younger instead of the stiff, unflattering ‘granny bras’ I remember wearing as a teenager,” a reviewer said. You may have struggled with less-than-perfect bras before now, but you no longer have to live like that. Get your own LetsJoli bra starting at just $20, and maybe you’ll soon join the legion of pleased reviewers like the ones below.
“I cried tears of joy: this bra finally brought my decades-long search for a Goldilocks bra to an end. This is the Holy Grail bra. Quality, butter-soft fabric; wide, sturdy yet light-as-air straps and band; beautiful natural lift and support without any underwires. I got the color ‘Skin’ : it’s lovely; the best kind of neutral. The sizing guide is spot-on: the fit is perfection. I cannot get over my silhouette now: I feel confident now even wearing clingy tops. I think I’m actually standing taller, shoulders back, good posture. This full coverage bra is gorgeous and modest at the same time, like wearing a luscious, magical second skin. Great quality, beautiful fit.” — MJKnows
“AMAZINGLY COMFY!!! I am shocked. I have bought countless bras over the years in search of something that is supportive and comfortable. I FINALLY found exactly what I’ve been looking for in the LetsJoli Jelly Bra. This thing is amazing!! I wore it for 16 hours yesterday and it was the most comfortable 16 hours of bra-wear that I have ever experienced. I will be buying MANY more of these. It didn’t stretch, it didn’t move, and it held everything perfectly in place.
I am 5’5” and weigh 168 lbs. I usually wear medium shirts, and I wear a 36D in my go-to bras, the Soma Bodify Perfect Coverage and the Soma Perfect Coverage. I bought a medium in the LetsJoli Jelly Bra and it fits perfectly. I am a very happy customer and will definitely be ordering more. Also, the price is freaking fantastic!!!” — StacyH
“BEST BEST BEST BRA EVER! Ohhhh myyyyy....!!.... I washed it by hand, hung it up to dry and wore it tonight to the store. Umm, never even knew I had it on. I did go up by 1 size because every time I buy a bra, It usually doesn’t fit, etc... I love, love, love this bra!! It holds up my girls and looks good in a t shirt or a nice blouse. Holds me nicely, not too tight and feels good on the shoulders too... Good support for the back flaps if you know what I mean? Kinda like a silky feel even though it’s not silk. It came with an extension which I didn’t need but nice to have anyways. I love this bra so much that I ended up buying the white one and the black one today too ... Get them while I can! I read all the reviews and took a chance and so happy I did... I may have to buy a few more, I have my eyes on the pink one...so glad they have several colors, makes wearing them even nicer .. Buy it, you can’t go wrong and if you don’t like it, well you have a return window to send it back and I bet you end up keeping it! I am a happy camper once again and it didn’t break the bank! Quick shipping and came in its own nice box.” — Patty
“Ride or die bra. I took a chance on this bra and it exceeded expectations. The older I get the more comfort matters. I was looking for a bra that gave me a good shape under t-shirts without poking or digging into me. This bra delivered in spades. I was skeptical of the non cup/band sizing but the XXL was a great fit (I’m around a 38 - 40 DD) so I say trust the size chart. Have washed my first 2 on delicate and hung to dry and they are holding up beautifully (no pun intended ) . Will this bra support me if I run a marathon? Probably not. Will I ever run a marathon? ABSOLUTELY NOT. Plenty of support for every day wear. So nice to wear a bra I don’t want to yank off at the first opportunity. Price is a bonus to me worth far more than I paid. Won’t go wrong with this one. Just ordered a third one.” — J. Lloyd
Hate underwire? See more options for wire-free bras below, from a list curated by the HuffPost Shopping team:
A soft jelly bra that one reviewer called “the Cadillac of bras!!!”
The tried-and-true Cocomarts Jelly Bra has a universally comfortable, wireless and highly supportive jelly design that hugs you in all the right places without digging into your skin or falling off your shoulders. One reviewer even dubs it a “dream come true” — and the way so many reviewers with different boob sizes and shapes also vouch for it, we’re inclined to believe it.
The bra currently comes in sizes small to 4XL and a bunch of fun colors, from semolina beige to black leopard. From its no-show gel-infused cups to its thick and widened straps to keep the girls secure, no stone has been left unturned in the fabrication of this highly supportive bra. Its widened U-shaped back, complete with generous underarm edges, helps distribute weight evenly across your back while creating a streamlined look.
Further creating a subtle yet voluptuous lift are W-shaped jelly inserts in each cup to give your breasts a boost. Just ask this pleased reviewer who found the bra to have “excellent support without feeling restrictive, thanks to the soft, flexible jelly material that conforms comfortably to the body.”
And the best part of all is that this bra is truly made for bodies of all shapes, sizes and experiences. It’s big-boob approved! It’s “literally the softest, most comfortable garment I have ever put on my body,” one shopper wrote about her size large fit.
A bra designed to give you lift and separation without wires or compression
Evelyn Bobbie says that this bra was “meticulously engineered” to comfortably support up to 20 pounds of breast tissue. It has a simple, polished silhouette with adjustable straps and an ergonomic design that can help reduce shoulder and neck pain. It comes in a wide selection of colors in sizes S-3XL.
Promising reviews: “Tears of joy...literally! My prayers were answered when my first Evelyn and Bobbie bra was delivered! After wearing so many underwire bras that have caused nothing but pain, the relief that I felt as I tried on my first E&B bra was a miracle. I measured myself carefully, and measured a medium. Thinking there was no way my girls would fit in a medium cup bra (I was wearing an F cup), I ordered a large. To my surprise, I easily exchanged that large bra for my correct size. . . a medium! I am now the proud owner of three E&B bras and will never go back to the torture of an underwire bra. I cannot thank you enough.” — Diane M.
“Absolutely love this bra. Love how it shapes to my body. It’s comfortable right from the start. Please don’t panic if it seems to tight. It will adjust to you. Thank you a million times over for creating Beyound Bra.” — Pam I.
A wireless bra with thousands of glowing reviews
Get the look of wearing a wired bra with none of the discomfort with ThirdLove’s lifting wireless bra. It’s designed to give you an unparalleled fit, even for those with small band sizes and large cup sizes. It lifts and supports without the pressure thanks to the soft, stretchy fabric, built-in foam cups and adjustable straps. It comes in an incredibly wide array of sizes, which the brand boasts is three times more size options than other wireless bras.
Promising reviews: “This is my favorite bra. It lifts nicely without a digging wire and feels comfortable throughout the day. It shapes my bust nicely.” — Becca H.
“This bra is so comfortable. I absolutely love it. Super supportive. I tend to be sensitive to the texture and fit of my bras but this one feels like a cloud.” — Emily K.