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Belichick's UNC Coaching Debut Was So Bad, ESPN Made Adorable Change In Booth

"You call the rest of the last two minutes. It's all you, kid."

Belichick's UNC Coaching Debut Was So Bad, ESPN Made Adorable Change In Booth

Bill Belichick, who won six Super Bowls as head coach of the New England Patriots, got upstaged by Texas Christian University and a dog broadcaster in his coaching debut with the University of North Carolina on Monday. (Watch the video below.)

As the clock ticked down on the TCU Horned Frogs’ 48-14 victory over the Tar Heels in Chapel Hill, North Carolina, ESPN’s Kirk Herbstreit placed his headset on his dog, Peter, and gave him a star turn.

“You call the rest of the last two minutes. It’s all you, kid,” Herbstreit told his pooch, a successor of sorts to Herbstreit’s beloved canine companion Ben, who died last year.

Viewers were treated to some panting commentary and a whole lot of cuteness.

“This broadcast has gone to the dogs,” Awful Announcing wrote in the clip it shared of the moment.

This broadcast has gone to the dogs.

Specifically, Kirk Herbstreit's dog, Peter, who got a headset. pic.twitter.com/URYS0F3ztT

— Awful Announcing (@awfulannouncing) September 2, 2025

Some barked critically at the stunt but many thought it was tail-waggin’ fun:

I lost it when he started panting into the mic. This was the best part of the game,

— patrick p (@ppow84) September 2, 2025

Probably the most entertaining part out of the entire game

— Magnum (@mxgnumx) September 2, 2025

I am sure Bill will be so thrilled to see this

— Hoops (@hoops_321) September 2, 2025

Love it !!!!

— Proud Patriot (@WickedPatriot99) September 2, 2025

What's with all this hate about the dog... This was literally the most entertaining part of the game, lighten up

— 🅰️©️ (@atcNYG) September 2, 2025