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Korean beauty —or K-beauty, as it’s better known — dominates much of the skin care world and community, especially on TikTok, where beauty obsessives regularly come together to surface and share some of the most trailblazing products. One find in particular that people have gone wild for is the Iope Bio-PDRN Caffeine Face Shot serum. One beauty TikToker and self-proclaimed K-beauty enthusiast, Ashley Mixon, calls the serum “filler in a bottle,” a “hero product” and “lifting.” It’s also become a HuffPost reader-favorite and for Prime Day only, the beloved K-beauty serum is 30% off, dropping it down to just $35 a bottle for the first time in 2024. Per our trackers, the lowest price the beloved serum ever dropped this year prior to Amazon Prime Day is $45.99.
Mixon, previously made a TikTok video speaking about the Korean brand Iope.