Have you ever used a product so good that you feel compelled to bring it up in conversation or sing its praises online? For me, It Cosmetics’ CC+ Cream is that multitasking, problem-solving product.
Like many people, I had seen the buzz surrounding the formula a few years ago. And as someone who has undergone a truly arduous quest to find the right foundation, I wanted to see if this option could address my cosmetic concerns ― mainly the keratosis pilaris (also known as KP) that has plagued my skin’s surface for my entire life.
KP is a skin condition characterized by bumpy texture, increased dryness and severe redness, and it never played nice with most of the foundations I tried. After applying traditional formulas, red patches would show though as the day progressed, texture would become exaggerated, and product would start to separate at the first sight of sweat. Or, in the instances when a product was able to effectively cover up the symptoms of KP, it sat heavily on my skin, appearing thick, cakey and far too obvious for comfort.
However, when I first used IT Cosmetics’ long-wearing foundation ― which claims to be designed to specifically work with many skin types and visibly correct conditions such as acne scarring, rosacea, and hyper-pigmentation ― it was the first time I felt like a formulation addressed my insecurities by becoming part of my skin, rather than just covering up my perceived imperfections. I found that it blurred enlarged pores, brightened my overall complexion and left a finish that was the perfect combination of natural and slightly luminous.
Although the product functions like a foundation, the cream actually takes the place of a primer, moisturizer, brightening concealer, sunscreen and a foundation all in one. CC is an acronym that stands for “color control” or “complexion corrector,” and the product is intended to work flexibly with your skin to diffuse imperfections, rather than just resting on top of it. CC creams also often contain mineral-based sunscreens ― one of the main and unfortunate reasons they can come in such limited shade ranges.
Beyond the broad spectrum SPF of 50+, the item is laden with a buffet of well-loved skin care ingredients that I feel enhance its performance and make my skin feel healthier and even slightly nourished. You can expect to find hero-infusions of niacinamide to brighten and reduce redness; skin-plumping peptides, which help minimize the appearance of fine lines and wrinkles by supporting natural collagen production; hyaluronic acid for improved elasticity and hydration; and antioxidants to help mitigate skin damage brought on environmental stressors.
My favorite way to apply the CC+ Cream is using a damp makeup sponge, like the Beauty Blender, over skin that has been hydrated with a lightweight moisturizer. Since this cream is so full-coverage, I use just one pump split between both sides of my face and, using a bouncing motion, blend the product into my skin until it looks airbrushed and fully incorporated. If I want to, I can easily blend powders, concealers and other cream products on top without experiencing any kind of product pulling or patchiness.
Admittedly, $42 is on the higher end for makeup. However, I justify the price knowing that I have to use so little of it to get my desired results, and it doubles as a sunscreen. It is available in 12 flexible shades and three other formulations, including a mattifying version ideal for oily skin, an illuminating option for a more radiant finish, and a lightweight-coverage choice that has a more liquid texture and is offered in more shades.
You can keep scrolling to see why other people have permanently integrated this all-in-one product in their routine.
Get the It Cosmetics CC+ Cream
Promising reviews for the It Cosmetics CC+ Cream:
“Love this cc cream! It has great coverage, goes on nice and smooth. It’s not oily or sticky. The bottle it pretty small but it goes a long way. Good value for the money!” — Happy momma
“This IT foundation/CC cream is the easiest, most reliable, flexible foundation I’ve ever used. You can use just a dab to even out skin for a no-makeup look or apply more heavily for medium to full coverage that doesn’t look too heavy. I have red zones, broken capillaries and large pores in areas, and this foundation blends well with my moisturizers to blur and cover those inconsistencies to the degree that I want. I used to use the illuminating version but found that this formula downplays lines and course texture of my aging skin much better than that the illuminating version.
I have fairly light skin with green undertones and red patches. I honestly think this foundation blends better to match skin tone than any other I’ve tried. The Fair color gives me just a touch of color without going too yellow/orange as it sits on my acidic skin. Love.” — C.Marie Ross
“I love this cream!!! It goes on the skin so smoothly, and covers all blemishes. I am 71 years old but people always guess me to be 10 years younger. I give part of the credit to how lovely this cream looks!” — Charlotte Witsoe
“I have repurchased this so many times! Amazing coverage with spf protection. Doesn’t feel cakey at all and lasts a long time. Forever a favorite” — Maria Alejandra Barrera
“I ordered the travel version of this shade and brand of CC Cream and feel in love with it!!! Yes, it is on the expensive side, but there are deals off and on for this product on Amazon, so I waited for a limited time sale and got my product for a great price! A little bit of this product goes a long way!!! The texture is thick yet it goes onto my skin seamlessly and feels like a second skin! It doesn’t feel heavy on my face!!! It’s extremely effective at covering up most of my blemishes and imperfections on the first thin layer applied which is impressive! It is greasy feeling at all, and it dries/absorbs into my skin fast. The size of this bottle is sleak and long! There is a good amount of product inside the bottle and I love how the pump is on the bottom so its easier to use up all the product and not waste any!!! I’m very happy with my purchase!!! It matches my skin tone perfectly!!!” — Cherry Lover