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How This TikTok Food Influencer Got 3 Million Followers Without Any Cooking Expertise

Dana Hasson, known for her signature line "should look like this," has leveraged social media savvy without any professional food experience. Here's how she did it.

How This TikTok Food Influencer Got 3 Million Followers Without Any Cooking Expertise
Illustration:Jianan Liu/HuffPost Photo:Courtesy of Dana Hasson

Oh, the joy of the internet. How nice is it to just type in (or even say to your smart speaker), “baked doughnuts recipe” — and voila, an easy-to-follow recipe appears.

Today’s TikTok cooking videos embrace a quick, no-frills approach. Gone are the days of scrolling a long, ad-riddled recipe with artful photos, only to finally (fingers crossed the page doesn’t crash, freeze or reload a million times) find the recipe. There are more TikTok food influencers than you could ever count, and most of them make us wonder how did they get there? And do they actually know what they’re doing?

We thought we’d look into one TikToker in particular who’s caught the eye of her 2.9 million followers with her famous line, “Should look like this!”

Dana Hasson, a 25-year-old New York City-based social media personality, adds a quick photo of her batter, dough or icing with her signature line.

@danahassonn

Replying to @just_.k4y133 when life gives you cake… make something glittery!!!! ✨✨✨ #shouldlooklikethis #cake #leftovercake #cakepops #homemade #foodie #easydessert #recipes

♬ original sound - Dana Hasson