For many of us, the day starts with coffee or tea and continues with a steady stream of sips. Add the occasional soda or glass of red wine at night, and those habits can gradually dull the brightness of our smiles over time. But one old-school formula has developed a loyal following, promising noticeably brighter teeth in less than a week, making it an easy addition to a daily routine that helps maintain a whiter smile between dental visits. A product from Euthymol — a 19th-century British dental imprint that’s now owned by Korean brand LG — this extraordinary pink whitening toothpaste is gaining traction as one of the brand’s most iconic products, packaged in a sleek, fully recyclable aluminum tube with a retro-inspired design that reflects the brand’s more than 125-year history.
At $13 for a 3.7-ounce tube, the formula works as an everyday toothpaste while targeting stains from several fronts. It contains 1,000 ppm fluoride to strengthen enamel and help protect against cavities, along with sodium hexametaphosphate, which helps prevent stain-causing particles from sticking to the enamel in the first place. The formula also includes hydrated silica, a polishing ingredient that helps lift plaque and surface discoloration as you brush. Together, these ingredients brighten teeth while delivering the ultra-fresh, just-cleaned feeling longtime fans rave about. One reviewer even described the effect as “oven cleaning for your mouth.”
The distinct sensory experience also sets the Euthymol extraordinary pink whitening toothpaste apart. Unlike most whitening formulas, which are bright white, this one is a bold bubblegum pink, and reviewers say its minty, slightly medicinal flavor leaves a noticeable deep-clean feeling after brushing. The formula is safe for daily use, and the brand recommends brushing twice a day for at least two minutes each time to achieve the best results.
Many users praise the toothpaste for leaving breath fresher and teeth visibly brighter by helping lift stubborn coffee stains without relying on harsher whitening treatments, with some even reporting a difference after just one day. On Amazon alone, the toothpaste has accumulated nearly 2,500 reviews and holds an average rating of 4.2 stars.
Here’s what other loyal customers have to say about the product they credit for their whiter smiles.
“I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments and yet my teeth were still yellow and felt stained. It’s been a few days and my teeth already look at least 7 shades lighter. There are so many toothpastes that say “whitening” and don’t do the job, but this one ACTUALLY whitens which feels like a rare find. It’s also minty and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results.” — Alexis Myer
“The best toothpaste hands down! Talk about leaving your teeth feeling clean. After brushing my teeth, it feels like I went to the dentist to get my teeth cleaned. No burning or grit with this toothpaste either- a beautiful bright smile comes fast! Add it to your cart you’ll never use anything else. Only thing you’ll need is a tube key, to ensure you can squeeze out all the contents!” — Megan
“Absolute fantastic toothpaste! Thick, pink appearance. Tastes just like a white lifesaver mint and leaves your breath fresh all day. Lasts a long time when you use the appropriate amount. The fluoride whitens teeth very quickly. Worth the price.” — Mattelyn
“I love this toothpaste. Whitens so well. I noticed a difference right away. Texture is thick but tastes good. Freshens my breath. Value is great quality is great. Will buy more.” — Melo
“This toothpaste is amazing and works very quickly! I used it for literally one day came into work and my coworker immediately noticed a difference and asked how I got my teeth so white. Work in a dental office and even our provider compliments how white my teeth are! I drink coffee daily, and have for years. This is a perfect toothpaste. It tastes almost like cinnamon gum, I love it!” — Buyer
Looking for more toothpastes to give you pristine, white chompers? Check out these reviewer-approved choices, as noted in past HuffPost coverage.
A two-step cleaning and whitening kit from a dependable brand (37% off)
This Crest two-step cleaning kit includes one tube of deep cleansing toothpaste (step one) and a tube of whitening gel (step two), and reviewers swear it works wonders. “My teeth are sparkling and my confidence is through the roof,” one happy user says. “After just one use, I’m pretty sure I could blind a small army with how white my teeth are now.”
This two-step whitening system works in tandem to give you a brighter smile. For the first step, you brush with the 4-ounce deep-clean toothpaste tube for about a minute, then spit. Instead of rinsing your mouth with water after step one, you instead start brushing with the 2.3-ounce whitening gel for step two. Then, spit and rinse like normal. It’s fuss-free compared to having to take out Crest whitening strips, carefully place them on your teeth and wait up to 30 minutes for it to do its magic. It’s also 37% off for a limited time!
Promising review: "Best whitening system I have ever tried. You know how too often you buy the must-have new thing that's "too good to be true"? This ain't one of those times. This stuff is AMAZING. In just 3 applications my teeth are shades whiter. And they don't hurt or anything. So glad I tried it. Seriously."
A restorative toothpaste that whitens and helps with sensitivity
Made with a generous 10% nano-hydroxyapatite, a government-studied calcium-based compound for restoring and protecting teeth, this fluoride-free, mint toothpaste from Mouthology may be your next dental purchase. The magic comes from nano-hydroxyapatite, an engineered compound that mimics the natural material found in your teeth. The substance has been studied a ton and is often used in dentistry, specifically for its ability to restore enamel, fill in tiny holes, reduce sensitivity, ward off plaque, and generally strengthen teeth.
“After using it consistently, I’ve noticed a real difference in my teeth,” one reviewer wrote. “They feel noticeably stronger, look whiter, and my sensitivity has gone down significantly, especially with hot and cold foods. It’s rare to find one toothpaste that checks all three boxes.”
Promising review: "Love the subtle minty taste, the no foam formula, the whitening properties of this toothpaste and the enamel restoration which is NOT hype. I have older dental work that was becoming noticeable. A few weeks of using this toothpaste day and night is reversing the state of my caps and crowns so that they are looking newer, fresher. Teeth are smooth and whitened. Breath is fresher, gums look healthier. No more bleeding, burning, mouth sores or gum irritation. Best thing we’ve done is switching to this toothpaste for our oral health. Highly recommend!" — Auntie Mel
A minty tube of Marvis toothpaste
If you're not yet aware of the joy that is Marvis toothpaste, know that it's a vintage formula hailing from Florence, Italy, packaged in the world's most charming little tube that will look impeccably displayed on your bathroom counter. It whitens and protects teeth from plaque, making it as functional as it is aesthetically pleasing.
Promising review: "I am really impressed with this whitening toothpaste. I have been using it consistently, and in less than 3 weeks, I noticed a visible improvement in the shade of my teeth, they look significantly whiter and brighter. To get the best results, I highly recommend using it consistently every day. Aside from the whitening effect, a huge plus for me is the flavor. Unlike other whitening toothpastes that leave your mouth stinging or burning, this mint flavor is very tolerable. It isn't harsh at all, yet it is just strong enough to leave your breath feeling fresh and clean for a long time. It delivers on its whitening promise without causing any discomfort. I will definitely keep buying it!" — Karen Castellanos