Love it or hate it, one thing we can’t deny is that TikTok has opened our eyes to the world of drugstore beauty. While previously we thought high-end brands sold at Sephora and other beauty counters reigned supreme, TikTok has shown us that budget-friendly brands can work just as well as their expensive counterparts.
And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your foundation in place all day, with an effectiveness comparable to any high-end brand. (A reviewer below referred to it as their “holy grail” for smooth, natural-looking skin.) While it looks light pink in the clear container, it goes on clear and helps create a grippy base for your face makeup.