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Charlotte Tilbury’s Hollywood Flawless Filter is a makeup item so adored that it’s helped maintain the luxury beauty brand’s household name status. If you’re not familiar with the product, it can be described as a versatile skin booster for transforming any complexion into dewy, perfected, glow-from-within goodness — all for nearly $50 a bottle.
But now, a new (and much more affordable) sheriff is in town, and some claim that it might perform even better than its high-end competition. E.l.f. Cosmetics’ Halo Glow Liquid Filter, which seems to be formulated and used in much the same way as the Charlotte Tilbury product, costs less than $15 and currently has TikTok aflutter.
Meant to be worn alone or underneath makeup to help create a radiant base, this product is not a foundation, a primer or a highlight. Instead, it’s a little bit of all three. Its hybrid and sheer-coverage formulation uses a blend of finely milled powders to help blur fine lines and imperfections, creating that soft-focus skin look. Available in eight flexible shades, it also contains squalane and hyaluronic acid, two ingredients known to keep skin hydrated.