TikTok is the Wild West of beauty, where insanely expensive French perfume, $10 drugstore foundation and tutorials on how to achieve perfect curls using a pair of leggings all vie for your attention.
It goes to show how much the industry has changed. Once upon a time, looks were designed for and by an elite few. Now, creators set trends and define pivotal moments that rock the beauty industry. But how does a hack become viral? What makes a trend buzzy? It’s alchemy, really ― the perfect storm of something that’s at once relatable and inspirational.
HuffPost went to work sourcing the best beauty moments of 2022. Ahead, find the creators and products that caught and kept your attention this year.
1. Cream Balm Makeup
Powder’s out. Cream is in. “Designed to be used on the eyes, lips and cheeks, cream balm makeup created a fresh new finish in 2022,” said Sebastien Tardif, celebrity makeup artist and co-founder of Veil Cosmetics. “They are easy to use, from fingertips to makeup tools, and no longer shift around nor look greasy like cream products from a few years ago.”
See the cream balm makeup trend here: