
Believe it or not, March is already about over, and with a new season comes some some new shopping habits among HuffPost readers. In case you missed it, each month we look at our internal data to determine which of the Amazon products we cover are attracting the most shoppers, and why. And while February was all about beauty and skin care, March presented a slightly different picture.
About half of the items on this list were products we covered for the first time ever this month, and they belonged to a pretty broad spread of shopping categories. (We also skipped the findings from Amazon’s just-wrapped Big Spring Sale — you can find that list of bestsellers here.) Below, you’ll find everything from kitchen tools to exercise equipment, comfortable clothing essentials, cleaning must-haves and more (along with, of course, several skin care and teeth whitening superstars; some things never change).
Keep reading to check out what your fellow HuffPost readers can’t stop buying on Amazon — we dare you not to get tempted by these game-changing problem-solvers.
A bar of Japanese persimmon soap to get rid of "old person smell"
In February, HuffPost contributor Julie Kendrick reported on the "old person smell" phenomenon, wherein increased production of the organic compound 2-nonenal in people over 40 creates a slightly stale, "musty" scent that can be difficult both to smell on yourself and also to wash off.
While "old person smell" is totally normal and there's nothing wrong with it, those who may want to get rid of it have options. In that original reporting, Dr. Naana Boakye, a board-certified dermatologist founder of Bergen Dermatology, suggested persimmon soap as a potential solution. That led us to cover this Japanese persimmon soap bar by Mirai, which became March's topseller among all Amazon products we wrote about.
The soap contains permission extract with more deodorizing tannins than competitors, as well as green tea extract, which is rich in antioxidants (declining skin antioxidants is one of the causes of "old person smell"). Reviewers claim that the soap's odor elimination lasts for days, and you can use the bar on areas where nonenal odors are strongest, like the back of the neck and behind the ears.
An under-$20 wireless "jelly bra" that solves so many common bra problems
For a garment that's meant to provide support, the experience of wearing a bra can be a deeply uncomfortable one. That's likely why our coverage of this wireless Cocomarts "jelly bra" took off — not only is the under-$20 price attractive, but reviewers are calling it "literally the softest, most comfortable garment I have ever put on my body." No more poking, weird gaps, riding up or so many other common issues people have with wearing bras.
The bra's design swaps underwires for W-shaped jelly strips to provide support and lift while remaining flexible with a barely-there feel. This is a bra that puts comfort first, with thick adjustable straps and breathable, semi-fixed pads, but it doesn't sacrifice fashion for function. The bra has a pretty scalloped design that sets it apart, and comes in a few fun colorways, like leopard print and pink, in addition to classic neutrals. Get it in sizes S-4XL.
An aloe vera cream for softening toenails
"Old person smell" isn't the only change your body undergoes when aging; according to HuffPost reporting earlier in March, toenails can get thicker with age, making them harder (unlike fingernails, which can get thinner and more brittle). This can make clipping your toenails much more difficult, which is where this handy nail-softening cream comes in.
Formulated with 60% pure aloe vera gel, tea tree oil, glycerin and more, the cream has antifungal properties and temporarily softens toenails while also hydrating and protecting them. You can apply the cream before bed and let it do its thing overnight, then trim your nails in the morning as some reviewers have done.
A tube of pink toothpaste one reviewer called "oven cleaning for your mouth"
Where Crest 3D Whitestrips used to rule the day, HuffPost readers are now looking at other teeth whitening products, like this Euthymol toothpaste, which comes in a fun pink shade but works hard to whiten. The formula contains 1,000 ppm fluoride to prevent cavities, can eliminate bad breath and can also deliver visibly brighter teeth in as little as three days (one reviewer even claimed his teeth were seven shades whiter in just a week).
The viral, always-in-demand Stanley Quencher H2.0
Do we even have to explain the Stanley Quencher H2.0 tumbler at this point? Considered by many to be one of the ultimate reusable water bottles, this insulated tumbler pretty rarely goes on sale, so it's no wonder that shoppers flocked to it when we caught a rare sale in mid-March.
Shopping editor Marquaysa Battle, who has tried out a Stanley cup for herself, said, "I’m a deals shopping expert who wholly rejects popularity buys, but it’s pretty hard to ignore the convenience of the viral Stanley cup after trying it. Now, I can confirm: the fanfare is justified. The vessel is so deep, it takes forever to actually run out of your beverage. Drinks really stay cool or hot to the last sip. The big design even has the nerve to still fit perfectly inside nearly all cupholders." Plus, it's dishwasher-safe and resistant to dents or scratches (Battle calls it "more durable than a steel crowbar"). What more could you want? Get your own in a bunch of fun colors and five sizes.
A pair of ultra-comfy jeans that makes every butt look "incredible"
The EltaMD sunscreen that has some really serious accolades
With warmer days ahead, you should be reaching for SPF every day (though, actually, experts say it's a year-round necessity, so it's never too early or late to stock up). This EltaMD face sunscreen has been a popular choice among HuffPost readers for years, but a sale in early March brought it back to the forefront.
It helps that the sunscreen is endorsed by people who really know what they're talking about. Reviewers who claim to have survived skin cancer swear by it, as do dermatologists, who have previously recommended it to HuffPost. Over on Amazon, it's earned an average of 4.5 stars across more than 46,000 ratings. The formula is non-greasy, oil-free and provides SPF 46 protection. You can get it in the clear or tinted version.
A HuffPost writer-approved PDRN collagen jelly lip mask
This month, HuffPost senior shopping writer Tessa Flores tested out the Abib PDRN collagen jelly lip mask, a K-beauty product that claims to address dryness, flaking and fine lines on the lips. The gel formula contains the newly popular skin care ingredient PDRN, which can fill wrinkles and repair damaged skin.
"When I tried it for myself, I found it instantly moisturizing and soothing, and now, after regular use, my lips are less dry in general and much smoother-looking, even when I didn’t have any lip product on," Flores said in her review. "My lips also look more flattering under matte lipstick formulas because my dryness-related lines are less defined." Flores added that the formula is not too sticky to wear overnight, and that reviewers say the mask rivals a more expensive one made by Tatcha.
A stretching strap for pain relief and improved flexibility
In case you haven't heard, stretching can help prevent stiffness, muscle and back pain and even balance issues. If those sound like things you want to avoid, you're not alone, because many other shoppers decided to get better about regularly stretching with the purchase of this Stretch Out Strap.
The 6-foot strap is designed with 10 loops that allow you to hold it at different lengths and stretch out your back, legs, arms and more (the strap comes with an exercise booklet and video guide to help you get the ball rolling). While you're stretching, the strap itself isn't — it's made of a durable nylon, unlike a stretchier plastic resistance band. There are so many ways to use it, and stretching just a couple times a week can make a big difference.
A pair of arch support insoles beloved by reviewers with plantar fasciitis
Another pain relief product that saw a lot of interest were these plantar fasciitis relief insoles, which we've covered a few times before. Foot pain is no joke, but reviewers have found these arch support shoe inserts "life-changing," with one writing, "Normally [my feet] are burning from the pain and I have to rub them before I go to sleep. No more foot pain, no more ankle and leg pain, no more ball of the feet on fire. I have found my new foot insole savior. Where have these been all my life?"
You can stick the insoles in running shoes, casual everyday shoes, work boots and more to add 3.5-centimer arch support and correct your foot positioning with the deep heel cup and shock-absorbing EVA midsole. The top fabric even has a cooling effect, helping your feet stay fresh for longer as an added plus. Get a pair in three colors and unisex sizes (women's 6-14.5 and men's 4-16.5).
These under-the-radar teeth whitening strips with incredible results
Here's another teeth-whitening product that made the cut this month: Twice's whitening strips, which do for $15 what some claim professional treatments can't accomplish. Made with coconut oil and a fresh mint flavor, the strips are safe on sensitive teeth and work in 30 minutes without lasting irritation. Reviewers also like the strips' ability to stick in place (but easily be removed when it's time), and the lack of chemical taste.
This handy $8 nail strengthener and concealer
As mentioned earlier, fingernails can become thinner and more brittle with age, driving reader interest in nail strengtheners like this one we covered in March. The strengthener, which also acts as a nail concealer and comes in nine shades, contains keratin, jojoba oil and evening primrose oil to harden, hydrate and protect the nails. The milky color can be built up with additional coats, letting the treatment double as a pretty polish.
The chef's knife so sharp, "vegetables basically cut themselves out of fear"
Having inspired a number of creatively worded reviews, this chef's knife that we covered in March has earned a spot among the most-ordered products for the second time this year. The Japanese knife measures 8 inches and delivers extreme sharpness, but with an ergonomic non-slip handle so you can keep a steady grip on it. The Japanese high carbon steel provides a high quality that makes the relatively affordable price (especially on sale) that much sweeter.
Some "instant fix" nasal strips to improve congestion for sleep
Congestion ruining your sleep? Try out these nasal strips that we covered earlier in the month, which can open your nasal passages for easier breathing. You can choose between an unscented version, eucalyptus or lavender, and one package includes 45 sensitive skin-friendly strips. Using them could not only help you relieve congestion, but can also encourage nose breathing over mouth breathing for better airflow.
The $10 "Botox in a bottle" serum that reduces fine lines and wrinkles
Okay, so it's not literally Botox in a bottle — we checked with a dermatologist to make sure, back in February 2025 when we reviewed this Argireline serum from The Ordinary. Still, we learned that its active ingredient can inhibit the neurotransmitters that form dynamic lines on the face, similarly to Botox albeit with less powerful results. Considering how cheap it is and the rave reviews it received, a lot of shoppers seemed to gravitate toward trying out the serum for themselves, even during our more recent coverage. It's lightweight, water-based and so easy to apply... much easier than booking a Botox treatment.
A facial hair remover tool that makes peach fuzz "disappear like magic"
There's absolutely nothing wrong with "middle-aged peach fuzz," or thicker, darker facial hair that increases with age, but if the hair is unwanted, you might like this facial hair remover tool that similarly caught the attention of many HuffPost readers. The tool has two trimming attachments with a gentle, round-tipped blade. You can pivot the tool to gently trim where you want to, thanks to the flexible head. Use it to groom your eyebrows, upper lip, cheeks, chin and more, all without having to pay salon prices.
Tablets to clean and deodorize your dishwasher
These Active tablets work with most residential dishwasher brands and models and have a fresh lemon scent that eliminates yucky odor. The tablets deep clean and descale your appliance, removing hard water, lime, stains and more, as well as unclog the jet, tubes and filter to help your machine do its job more effectively. About once a month, all you need to do is place a tablet inside the empty dishwasher and run a self-clean or regular cycle. No wonder so many people stocked up when these went on sale earlier in March.
Or the milky nail concealer HuffPosters have been buying for years
Two nail concealers in the top 20? Why not? While the nail strengthener above is a newer product to us at HuffPost Shopping, Londontown's Kur illuminating nail concealer has been a HuffPost favorite for a minute.
"With this, a Microplane foot file and gel socks, I’ve been skipping the nail salon and saving tons of money without having to hide my feet in close-toed shoes," wrote former senior editor Janie Campbell. "Even my fingernails — so hopeless I don’t even bother getting manis — look great with it."
Campbell got the recommendation from senior breaking news reporter Lydia O'Connor, who said, “I am obsessed with this product. One coat gives you that ‘is she wearing nail polish, or does she just have flawless doll nails?’ look. Two coats gives you a milky, slightly iridescent finish that I love.
“It’s basically fool-proof to apply. The formula isn’t streaky at all, and the brush is quite wide, allowing you to cover your whole nail in one seamless swipe. This is the only polish that’s ever looked decent when painting with my non-dominant hand." Get your own bottle in six different shades, or buy the collection set of four.
This ultra-convenient electric spin scrubber
While I don't own the specific model of electric spin scrubber that went on sale in March, I own a similar one and can tell you that the convenience of having one makes it worth the upgrade — especially while this model is still available at a discount. A spin scrubber makes it easy to clean the bathtub and other areas that are hard to reach without bending over and straining your back. It gets the job done with so much more efficiency and less effort, turning the chore into less of a nuisance. This one comes with a whopping eight brush heads for different cleaning needs and an impressive 90 minutes of power per charge.
A K-beauty calcium multi-balm that's "like a time machine for my face"
In a story in early March, HuffPost shopping writer Griffin Wynne reported that topical calcium can strengthen the skin barrier and increase cell turnover, making it a useful ingredient for anti-aging skin care. That's where this Dr. Melaxin calcium multi-balm stick comes in: This non-sticky balm contains calcium, vitamin D, collagen, elastin and adenosine to smooth, hydrate and firm the skin, plus reduce the appearance of wrinkles.
The stick packaging makes it so easy to apply this balm wherever needed on the face and neck without making a mess, and is convenient to take on the go, too. Best of all, reviewers in their 50s and 60s love it for its help with "turkey neck" and fine lines.




















