Tech Bytes: Mike Masnick: Online marketing is all about attention and access - Action News
Home WebMail Sunday, November 24, 2024, 04:13 AM | Calgary | -12.4°C | Regions Advertise Login | Our platform is in maintenance mode. Some URLs may not be available. |
Tech Bytes: Mike Masnick: Online marketing is all about attention and access
Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Mike Masnick: Online marketing is all about attention and access

By Paul Jay, CBCNews.ca.


Techdirt's Mike Masnick just finished his presentation at the Mesh conference in Toronto on building a business model in a world of infinite goods ... goods like information and music.

As he has done in the past, Masnick used the example of Trent Reznor and his success in making money from an album he was essentially giving away for free. But Reznor is not the only artist to package his content in unique ways.

Masnick cited the success of Josh Freese, a session musician who enticed fans with some unique add-ons ... including, but not limited to, letting fans take three items from his closet, calling to personally thank the buyer, and sitting down together to eat lasagna made by the wife of a friend.

In a world of freely available music, the scarce resource is attention and access, says Masnick.

« Previous Post |Main| Next Post »

This discussion is nowOpen. Submit your Comment.

« Previous Post |Main| Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

302 Found

Found

The document has moved here.

more »

Canada »

302 Found

Found

The document has moved here.

more »

Politics »

302 Found

Found

The document has moved here.

more »

Health »

302 Found

Found

The document has moved here.

more »

Arts & Entertainment»

302 Found

Found

The document has moved here.

more »

Technology & Science »

302 Found

Found

The document has moved here.

more »

Money »

302 Found

Found

The document has moved here.

more »

Consumer Life »

302 Found

Found

The document has moved here.

more »

Sports »

[an error occurred while processing this directive]302 Found

Found

The document has moved here.

more »

Diversions »

[an error occurred while processing this directive]
more »