Marketing Lansdowne: Get your dish towels here!

I suspect this is de rigueur these days when setting up a multi-million dollar, multi-faceted business venture. Ottawa Sports and Entertainment Group has registered the trademarks mylansdowne.ca and mylansdowne.com. Domain names for the same brands have also been reserved.

And if you're looking for Christmas presents, mylansdowne has you covered. Under "Wares" associated with the new trademarks:

"Toys and games, namely educational toys, plush toys, stuffed animals, puppets, building and construction toys, playing cards, balloons, stuffed toys, beach toys, battery-operated toys, kites, flying discs, toy watches; sporting goods and recreational equipment, namely golf balls, golf markers and tees, baseballs and bats, baseball hats and gloves, baseball sweaters, soccer balls, hockey sticks, hockey nets, hockey pucks, basketballs, headbands, wristbands; clothing and all climate clothing, namely shirts, t-shirts, aprons, bibs, tank tops, swimsuits, toques, scarves, neckties, ties, belts, uniforms, suspenders, gloves, handkerchiefs, turtlenecks, sweaters, woven shirts, jogging suits, sportswear, athletic wear, overalls, jumpsuits, shorts and pants, blouses, coats, jackets, parkas, warm-up suits, bathrobes; footwear, namely shoes, boots and socks; shoelaces; baby clothing, baby towels, baby bibs, baby headwear, namely baby hats; printed goods, office and stationery supplies, namely calendars, calendar pads, agendas, photo albums, two-dimensional stickers, three-dimensional vinyl stickers, envelopes, greeting cards, bulletin boards, note pads, writing paper, posters, post cards, guest books, invitations, letter openers, memo pads, note books, paperweights, bumper stickers, crests, heat-sealed badges and emblems, iron-on decals, stickers, adhesive seals, vinyl stickers, pressure-sensitive labels, heat transfers, iron-on transfers, self-sticking transfers, ballpoint pens, felt pens, crayons, rubber stamps, name tags, luggage tags, trading cards, stamp pads; school kits, namely binders, bookmarks, book covers, note paper, desk sets, pencils, crayons, diaries, erasers, pencil cases, pencil boxes, pencil sharpeners, rulers, gummed labels, decals; packaging and wrapping materials, namely gift wrapping, paper, ribbons, bows, string and stickers; publications namely books, children's books, cut-out books, pop-up books, read-along books, comic books, periodicals, souvenir books, colouring books, story books, magazines and newspapers, coffee table books and tabloids; posters, cardboard auto windshield shades, prints, paintings, brochures; luggage, luggage tags, beach bags, sports bags, duffle bags; watches and umbrellas; souvenir items, namely pennants, flags, banners, balloons, statuettes, bottle openers; match books, souvenir albums, sculptures, Christmas ornaments, licence holders, sew-on badges, name badges, car emblems, piggy banks, plaques, carvings, figurines, teaspoons, mascot costumes and toy replicas thereof, trophies, baskets, nail clippers, crests, trinket ornaments, binoculars, novelty buttons, key chains, key fobs, key tags, lighters, flashlights; jewellery, namely earrings, lockets, medals, medallions, money clips, necklaces, pendants and tie tacks, watches and straps, wrist bands, watch chains; fridge magnets, craft magnets, paper weights, lunch boxes and pails, coasters, place mats, napkins, serviettes, table cloths, paper towels, dish towels, tray tables, clocks, cushion; pitcher sets, bud vases, swizzle sticks; cameras; glassware namely drinking and decorative glasses; cups, mugs, beer mugs, steins, shotglasses, shooter glasses; porcelain ware namely coffee mugs, beer steins."

So OSEG considers this both a belt and suspenders merchandise plan then...