Scotland independence: 4 video ads that framed the campaign - Action News
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Scotland independence: 4 video ads that framed the campaign

Like any political battle, the vote on Scotland's independence has given birth to a number of slick video adverts. Here are some of the more popular ones:
This popular anti-independence ad, from the Best Together organization, has so far generated over 400,000 views. (YouTube)

With the Scotland independence vote just days away, both camps will be spending the remaining timeramping up their respective campaigns, trying to convince the undecided to vote on Sept. 18 either yes or no. And like any political battle, the vote on independence has given birth to a number of slick video advertisements.Here are some of the more popular ones:

1. My Generation

At first glance, this ad may looklike it's firmly in the Nocamp. Using the backdrop of the Union Jack,the female narrator rhymes off reasons, that scroll upthe screen, as to why Scotland should remain part of the United Kingdom. But then, suddenly, the messaging changes course."It's foolish to presume that we need change. Or is it?" she says.From there, the scroll reverses and the narrator lays out the case for separation as the Union Jack morphs into the Scottish flag.

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2. The woman who made up her mind

This popular anti-independence ad, from the Best Together organization,has so far generated over 400,000 views. It features a woman, in her kitchen, sipping a coffee, talking about the upcomingvote. But it's alsosparked complaints about sexism, of being patronizing, and it has unleashed a slew of parody responses.

On mobile? Click here to watch the video

3. Our choice between two futures

Initially, this looks like it could be part ofan anti-abortion campaign, with the ultrasoundimage of a fetus, itsbeating heart, all accompanied with the soft sounds of a violin. "Hi, my name is Kirsty. I'm going to be born on the very same day as the referendum on independence for Scotland," says the narrator. The ad goes on to show Kirsty growing up, as the narrator wonders if she will live in what is portrayed as abright colourful wonderfulworld of an independent Scotland or ableak, music-less, black and white war-mongering society of continued union with the United Kingdom.

On mobile? Click here to watch video

4. We want the best of both worlds

In what looks like an appeal to the youth, this ad from the Better Together campaign featuresseveral nicely dressed smileyyoung people laughing in dramatic slow motion as they explainthe importance of staying united. This video, with more than 400,000 views, has also spawned parodies.

On mobile? Click here to watch video