Half of the Paris Olympic athletes are women. Are periods in sports still taboo?

It'sbeen eight years since Chinese swimmerFu Yuanhuitold the media she'd had her period.

Fu, who had just missed the podium in the4x100-metre medley relay women final at the 2016 Rio Games, coming in fourth, told China'sstate-run broadcaster CCTV:"Actually, my period started yesterday evening."

"That's why I feel very weak and tired, but this is not an excuse. At the end of the day, I simply did not swim very well," Fu said, breaking taboos and the internet as she became an overnight social media sensation for her frankness.

Today, the Paris Olympicstoutsitselfas thefirst to achieve full gender parity, with an equal number of female and male competitors. The Olympic Village has itsfirst official nursery, and is also stocked with menstruation products. The brand Always hasbeen named the Games' 2024 official period product.Multiple marketing campaignsare encouraging athletes to talk about menstruation.

Many athletes are, including U.S. rugby player IlonaMaher who, in a TikTokvideo she posted Tuesday, said she's not even expecting her period, but stillbrought "like, 50 tampons, and five pairs of period panties" to Paris.

And then there's Canadian wrestler Linda Morais, who recently told CTVthat this year's Team Canada singlet has a dark red bottom, which she called"a great idea, so that way girls are less self-conscious in case they're ever worried about a leak."

But even with more athletes talking about periods, we're still a long way from de-stigmatizing them and the challenges people who menstruatefacein sports,Allison Sandmeyer-Graves, CEO of the national organizationCanadian Women &Sport, told CBC News.

"The stigma around periods is so strong,and it is so pervasive, that it is a really hardthing to change,"Sandmeyer-Graves said.

"But one of the only ways to change thatis through conversation and really moving it from this thingthat has for so long felt secret, and in some cases very shameful,into the light."

'Rolling aroundon the floor in pain'

Periods in general have historically been taboo, and in sports they just weren't talked about unless the conversation was about amenorrheain young, female athletes, like gymnasts, due to a low body fat percentage, Michele Donnelly,a sport management associate professorat Brock University in St. Catharines, Ont., told CBCNews.

"It's kind of astonishing that it took until the 2020s to realize, 'Oh, it might be uncomfortable for womenathletes to be in a sport where they're expected to wear white shorts or white bottoms while they're competing while they have their period,'" Donnelly said.

"There's adistraction of athletesthinking,'Oh my gosh, will people know? Will I bleed through my shorts?'"

LISTEN | Speed skater Susan Auch talks periods:

Information Radio - MB9:17Canadian brand paying female athletes to talk about their periods

Host Marcy Markusa talks to Susan Auch, Former national team Olympic speed skater and three time Olympic medal winner, will talk about this campaign and why this conversation is important to have

Susan Auch, 58, a former national team Olympic speed skater and three-time Olympic medal winner, told CBC Radio's Information Morning Manitoba earlier thisweek that, in her past sport experience,it was"super rare" forathletes to talk about periods, even with each other.

"It is an issue, right? It's difficult as anathlete," Auch said. "I think it's great that a conversation is happening."

Auch, who represented Canada in speed skating for 17 years, says there were times her periodaffected her as an athlete. Once, at aCanadian championship, she says she pushed herself sohard in a race thatshe saw stars. Adding her period on top of that physical exertion wastoo much, she said.

"I was rolling aroundon the floor in pain. It was shocking to me."

In recent years, more athletes have started speaking out about menstruation, includingFrenchOlympic handball championEstelle Nze MinkoandIsrael marathon runnerLonah Chemtai Salpeter, who said her cramps were so bad at the Tokyo Olympicsthatshe had to stop to take a break during her race.

"Women we struggle sometimes with this kind of situation. Not every day is good for us because every month we receive this period and some ladies, they're OK with it, and some are not good with it," she said, according to Runners World.

WATCH | Why periods shoudn't be taboo:

Bestselling author Dr. Jen Gunter says menstruation shouldn't be a taboo topic

5 months ago

Duration 10:28

Former Winnipegger Dr. Jen Gunter, who is in the city to talk about her new book Blood: The Science, Medicine and Mythology of Menstruation, says she hopes talking openly about menstruation will prevent women from believing myths about periods and from feeling shame about their body.

Periods limit participation

Most sports research has focused on men. As such,there aren't a lot of studies that look specifically at the impact of menstruation on sports performance.

One study, published in 2022 in the journal Science and Medicine in Football,found menstruation had "a clear negative impact on performance" in the 15 elite players the researchers interviewed, including fatigue and focus.

In another2022 study, CanadianWomen & Sportfound that 25 per cent of the 4,500 people surveyed said menstruation limits their sport participation.Studies also show that girls drop out of organized sport at more than twice the rate that boys do, and that menstruation is one of the biggest obstacles.

To adapt,some sports are making changes.For instance, women's soccer teams have been swapping out white shorts, asnew research shows that women's teams who play in white perform worse. Last year,Team Canada'sgame kitat the Women's World Cup featureda new Nike productwith a liner designed to limit period leaks.

AndWimbledon recently changed its white clothing rule for female tennis players, allowing black or dark-colouredundershorts to "help players focus purely on their performance by relieving a potential source of anxiety."

Even thoughSandmeyer-Graves says she thinks it's "unrealistic" that the Paris Games will finally smashperiod taboos completely, she acknowledges that sports can play a huge role in making it more acceptable for people to acknowledge that they have periods and talk about what they need to be supported.

WATCH | Not justa period:

It's not 'just' a period: How people experience menstruation differently

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Duration 3:00

Once a month, some people have a period the shedding of the lining of the uterus. But depending on a few factors, periods can be very tough for some.

Part of that needs to be dismantling the "pervasive belief" among some female athletes that it's optimal to train so hard and eat so little that you stop having periods altogether, she said.

That condition,sometimes called exercise-induced amenorrhea, has been linked withcardiovascular disease and decreasedbone health.

"We know that sport can shift culture in really important ways," she said.

"A healthy period ispart of ahealthy body."