Elon Musk cancels Tesla car pre-order by 'super rude' customer

Among his other high-technology pursuits, billionaireElon Musk is the acclaimed chief executive of Tesla Motors.

But after the Sept. 29 launch of the Tesla Model X, an all-electric crossover, he became embroiled in a seemingly pettyargument with a California venture capitalist.

Stewart Alsop, a partner with Alsop Louie Partners, saysthat he's a fan of the vehicle, calling it "a computer, disguised as a beautiful car, just like I want." He'd also already deposited $5,000 US for a pre-order.

Alsop just didn't like the way it was presented during the launch, and he made that clear in a blogpostthe same night, titled"Dear @ElonMusk: You should be ashamed of yourself."

He wrote that the launch began around an hour and a half late, didn't offer any food, despite occurring near dinner time, and began with a slideshow about the car's safety features.

Alsop then described leaving disappointed by 9p.m. without having seen the car in person.

"It probably won't matter that you screwed up this event completely," he wrote. "It would still be nice if you showed some class and apologized to the people who believe in this product."

However, Musk not only didn't apologize,Alsop wrote in another blogpost,he cancelled Alsop'spre-order of a Model X.

On Feb. 2, Alsop said that after a brief conversation with the entrepreneur, Musk had called the earlier post a personal attack. Musk also apparently argued that the event had only been 30 minutes late.

But the key point of the discussion appears to have been that Musk was "not comfortable" with Alsop owning a Tesla vehicle, and had therefore cancelled his order.

Muskwrote on Twitter that he was bewildered that thisdecision had attracted so much attention.

Alsop, previously the editorinchief with the technology magazine InfoWorld, has had experience with disgruntled CEOs. This time, however, he wrote that he was just acting as a consumer, pointingout that he's complained plenty about his current car, a BMW X1.

"I am a little taken aback to be banned by Tesla," he wrote. "When I wrote a blog post about my BMW X1 called "My Car Makes Me Feel Stoopid,"the CEO of BMW didn't take the car back."

Many online have taken Musk's response to be overly harsh.

Given that Musk has an estimated net worth of almost $12 billion US, according to Forbes, losing one sale won't make any difference, especially sinceTesla has been having trouble delivering the new Model X.

Despite consumer interest,by the end of the fourth quarter, only 206 Model X vehicleshad been delivered, reported Jalopnik.

The founder of the prestigious Y-Combinator mentorship and funding program, Paul Graham,suggested Musk's reaction might have wider implications for Tesla's future.