Here's why Harley-Davidson wants to start building bikes in EU

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TODAY:

• Harley-Davidsonhas angered President Donald Trump with news it will start building bikes overseas here's why the companydoesn't have a lot of choice
• Canadian peacekeepers in Mali may have been handed an unwinnable war
• Uberisfighting to retain its licence to operate in London
• Missed The National last night? Watch it here

Who wants a Harley?

Donald Trump is very angry at Harley-Davidson.

For two days now he has been attacking the iconic American motorcycle company with the kind of fury he usually reserves for Democrats, Robert Mueller, or anyone who questions his television ratings.

The focus of his rage is the Milwaukee, Wis.-based manufacturer's decision to shift some production to Europe, to avoid a new $2,200 US tariff on every bike it exports to the EU a retaliatory reaction to Trump's steel and aluminum protectionism.

The company flogged almost 40,000 motorcycles in the EU in 2017 16.4 per cent of its worldwide sales and estimates that the trading bloc's measure could cost it between $90 million and $100 million a year.

Trump is trying to make it a fight about patriotism, a virtue the company has long claimed as its own through advertising taglines like "American by birth, rebel by choice."

But the reality is that the company has been looking overseas for the better part of a decade as it tries to counter slumping U.S. sales by tapping into emerging luxury markets.

Harley-Davidson already has assembly plants in Brazil and India. And it is closing a factory in Missouri and building another facility in Thailand a response, in part, to Trump's decision to pull out of the Trans Pacific Partnership trade deal, which would have lowered tariffs on motorcycle exports.

Motorcycle sales in America peaked in 2005 at 1.1 million bikes, then plummeted during the recession and have remained fairly flat ever since.

Harley-Davidson remains the U.S. market leader, but it only sold 147,972 motorcycles at home last year 20,000 fewer than in 2015.

Overall, the company sold 242,788 bikes worldwide, but that was also a substantial decline from prior years. In fact, Europe and Canada where 10,881 "hogs" sold in 2017 are the only regions where the firm's sales aren't falling.

Honda, by comparison, sold 17.6 million motorcycles worldwide in 2017.

Harley's long-term goal is to increase foreign sales to 50 per cent of its total, up from 43 per cent of its current annual volume.

Trumpand his voters like the big, obnoxiously loud American motorcycles. There was a "Bikers for Trump" rally to his inauguration as president, and he invited company executives to the White House to show off their wares shortly after he took office.

But that, in a nutshell, is the big challenge facing the firm.

Harley-Davidson stopped disclosing the average age of its riders back in 2008, but by that point it was 48 years old, up from 46 in 2004 and 43 in 1999. If it stayed on the same trajectory, the average age is now well over 50.

The company's bikes might come wrapped in blue-collar mythology, but they are comparatively expensive. Canadian models start at $7,999 and run all the way up to $53,699. A classic Harley Fat Boy starts at $22,999 as much as many compact cars.

And the evidence suggests that young riders don't like them very much, turning to the company's sleeker and cheaper competitors. Or even opting for rival "heritage" brands like Indian or Ducati.

The glut of hog-owning boomers has also contributed to the company's woes, as they age and sell their bikes on the second-hand market. That's keeping prices for used Harleys low, and depressing new sales.

The 115-year-old company is trying to turn things around. In March, it purchased a stake in Alta Motors, a California-based maker of electric motorcycles. The first battery-operated Harleys no gears, no clutch, no roar are set to debut next year.

Just imagine how much Donald Trump will like that.

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Mali's complicated conflict

David Common reflects on what he saw and learned in Mali in 2013, much of which still holds true today.

Five years ago, al-Qaeda-affiliated extremists were on the verge of taking complete control of Mali. I was part of a CBC News team dispatched to cover French soldiers, as the former colonial power sent in an enormous military force and blasted the extremists into the desert.

The road was hell littered with rockets, mines, ammunition, burned-out vehicles, blown-up buildings.

Soon after came a peace agreement between pro-government and rebel groups. And the UN sent in peacekeepers to support the supposed peace.

Canadian soldiers are now in Mali, to support that peacekeeping mission from the air with helicopters.

But the parties that agreed to peace haven't exactly practiced it.

As Aisha Ahmad, a University of Toronto terrorism researcher and regular visitor to Mali, told me, "Those groups are implicated in cocaine trafficking and illicit business, and have become financially incentivized to maintain the status quo."

In short, in their battle for turf, the various sides in this conflict are still shooting.

Ahmad sees some opportunity for Canada to make small gains, but ultimately says, "I'm deeply concerned that our men and women in uniform would be put into a situation where they're potentially being handed an unwinnable war."

• WATCH: David Common's feature on the situation Canada's peacekeepers face in Mali tonight on The National on CBC Television and streamed online
• READ: David Common's CBCNews.ca online feature

Uber's London woes

Uber will continue to operate in London, the company's biggest European market, but only under strict new conditions after a series of embarrassing revelations about its lax driver screening and safety problems.

In a legal hearing that began Monday and concluded today, the car-hailing app admitted that Transport for London (TFL), the body that oversees transit, taxis and roads in the British capital, was in the right when it declined to renew Uber's licence last fall.

The TFL had raised concerns that the firm was failing to report serious crimes or even check whether drivers had been to jail.

But the company's argument that it has since made important changes to how it does business in the U.K. was enough to persuade the judge to give it another chance, granting a conditional, 15-month licence, with an independent, outside safety review to be conducted twice a year.

(Uber, which has 3.5 million customers and 45,000 drivers in London, had been allowed to continue operating while it appealed the TFL decision.)

Nonetheless, some of the information that has come to light in court is likely to give Uber riders pause before they tap the app:

• In London alone, 1,148 drivers have been accused of what authorities term "category A" offences, like sexual incidents, stalking or dangerous driving.
• A further 1,402 drivers have been accused of "inappropriate interpersonal conduct," or making abusive or discriminatory comments to passengers.
• Uber has fired 607 drivers in the city and reported 58 crimes against its riders to police.
• In reviewing its files, the company now says it has determined that another 120 incidents should have been referred to the cops.

Then there's the issue of vision tests. Uber now admits that it was a bad idea to conduct its medical exams using an online video service called "Push Doctor." Drivers were sent a package in the mail that included an eye chart and a tape measure, and were then trusted to report their own results to a doctor via Skype.

"With hindsight, the eye tests offered by the Push Doctor service may not have been adequate," the company said in a written submission.

London regulators have also raised questions about Uber's use of an internal program called Greyball to defeat driver spotchecks. The software tagged the accounts of suspected investigators and told them that no cars were available in their vicinity, frustrating efforts to see if Uber drivers were playing by the rules.

Data safety concernswere a focus of the appeal hearing as well, following the revelation last November that hackers had stolen the personal information of 57 million customers and 600,000 drivers, and that Uber had tried to cover the breach up by paying off the criminals.

Uber has since shaken up its senior ranks in the U.S. and the U.K.

The new CEO, Dara Khosrowshahi, has vowed to "make things right" in London, introducing a 24/7 call centre for customers and mandating that serious incidents be immediately reported to police.

In a decision handed down this afternoon, Chief Magistrate Emma Arbuthnot granted the company a temporary reprieve, but cautioned that there can be no repeat of Uber's past attempts to "grow the business, come what may."

London Mayor Sadiq Khanhailed the ruling as a victory for regulators.

"Uber has been put on probation," he said, delivering a message that "no matter how powerful and how big you are, you must play by the rules."

The company has been ordered to pay almost $750,000 in costs.

A few words on ...

A U.S. political spat that's spilling over the border and onto an unsuspecting Canadian restaurant:

Quote of the moment

"I've always said the most difficult part of polyamory, even for me as an adult, isn't having my wife have a happy, positive, loving relationship with someone else. You know, the jealousy is there, but that's not the tough part. The tough part is seeing her heart broken."

- A man, identified only as David, tells CBC Saskatchewan's The Morning Edition about the difficulties he encounters in his polyamorous relationship.

What The National is reading

• Italy agrees to take some migrants from ship stranded off Malta (CBC)
• North Korea scraps 'anti-U.S. imperialism rally' (Guardian)
• Trudeau close, but does not hit goal of 15 per cent female peacekeepers (CBC)
• Mexican town's entire police force detained after assassination of candidate (CNN)
• India is the most dangerous nation for women, says poll (Indian Express)
• Duterte calls God 'stupid,' faces uproar in Catholic Philippines (Bloomberg)
• Australia buys $7 billion worth of high-tech drones to monitor seas (Asia Times)
• Mosquitoes show way to develop painless microneedles (Science Daily)

Today in history

June 26, 1976: CN Tower opens to the public

You would think that opening something that took 40 months and 40,000 cubic metres of concrete to build would be a huge deal. But they held the ceremony at midnight, and let Federal Finance Minister Don Macdonald throw the switch to turn on the CN Tower's lights ... so not really. The public lined up the next morning to ride the elevators up what was then the tallest free-standing structure in the world at a cost of $3.75 per person. Today's price is $38.

CN Tower opens to the public in 1976

48 years ago

Duration 1:14

The tower lights up at midnight and crowds wait over an hour to get in on opening day. Aired Jun 26, 1976 on CBC Television News.

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