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ScienceQ&A

How a sticky note could make you more productive at work

New research suggests that video chat can hurt your job performance.

Seeing yourself on-screen during a video conference can distract from the job at hand

You don't have to go this far, but new research suggests blocking your view of your own video feed in video chats at work will make you more productive. (Credit: iStock/Getty Images)

Video chat appslike Skype and FaceTime make it easy to connect with friends, familyand colleagues across long distances. But new research suggests that video chat in the workplace can hurt your performance on the job.

What part of video chat may be hurting my job performance?

In video chat apps like Skype,Google Hangoutsor FaceTime you get to see the people on the other end of the call. But you alsosee yourself,off to the sideor down in the corner ina small window.

If you stop and think about it, the ability to see yourself in a meeting is kind of unusual. In a face-to-face meeting, you can't see yourself.Researchers at Marquette University in Wisconsinwanted to know: Is the ability to see yourself during a video call a good thingor a bad thing?Or, as assistant professor of managementMartin Hassellputs it: "How does someone seeing their own video feedaffect their communication?"

In other words, Hasselland his colleagues wanted to find out if seeing your ownvideo feedhas a measurable impact on teamwork, collaborationor job performance.

Researchers at Marquette University say video chat apps should let users hide their own video feed. (Dado Ruvic/Reuters)

How did the researchers measure this?

They designed an experimentwith two separate groups. Each group participated in a video conferenceand were asked to complete a task together. Basically, they had to solve a problem that involved a lot of communication and collaboration, all of which happened over video chat.

The only difference was that in the first group, participants could see their own video feed while the second group couldn't.Afterwards, the researchers measured how well the team accomplished their task, how long it took themand how satisfied they were, both with the process and their solution.

What were the results?

This is where things get really interesting, according to Hassell: "On average, there was a significantly higher level of performance for the teams where the individuals did not see themselves when they were communicating. We also found that there were some differences in satisfaction among the teams: the individuals who did not see themselves on the camera felt more satisfied with the entire communication."

The researchers don't have a definitive answer as to whythis is.But they suspect it's related to what psychologists call "objective self-awareness." When you see yourself on-screen, it takes your focus away from the task at hand. You're thinking about how you look, soundand act, instead of focusing on the work.

Research subjects who could not see their own video feed during a video conference reported feeling more satisfied with the meeting and work accomplished. (Darren Staples/Reuters)

What does this mean for people who video conference regularly at work?

The paper makes a number of recommendations.The first is simply to be aware of this phenomenon: to know that if you're seeing yourself on-screen in a video conference, there's a chance it's negatively impacting your teamwork and collaboration.He also has recommendations for app makersand video chat service providers: "Put in the functionalityso that a person has control over whether they see their own feed or not."

Hassellsaysmost video chat apps don't have the option to turn off your own video feed. But,if you can turn it off, you should.And if you can't, he recommends trying to ignore it. Your performance at work should improve, he says.

There's also a low-tech way to deal with this:you can put a sticky note on your monitor to cover up your own image.

Researchers found when you see yourself on screen, it takes your focus away from the task at hand. (CBC)

Why is it important to understand and improve how remote teams work together?

The short answer is that remote work, virtual teamsand video conferencing are on the rise.An estimated 46 per cent of organizations use virtual teams, and in a report last year from the International Data Group, about 75 per cent of senior managers are expected to replace conventional conferencing technologies with video conferencing.

If the trend is towards more virtual teamsand more video conferencing, we need to question some of the design decisions inherent in these technologiesand better understand how these new technologically mediated forms of work actually impact the work that's happening. Because, speaking personally, I'm on a lot of video calls, and I'd like to avoid having a sticky note permanently attached to my screen.