Nike's self-lacing shoes and other high-tech footwear

Nike's self-tying shoes

The Nike HyperAdapt 1.0 sneakers with self-lacing technology were unveiled by Nike CEO Mark Parker at a launch event in New York on Wednesday.

Polymer separates mud from cleats

Nike revealed a series of products highlighted by the self-lacing shoes, as well as a pioneering technology that separates mud from cleats.

The new adaptive polymer helps prevent mud from sticking to the bottom of soccer boots, giving players more traction on the field.

3D-printed pumps

German sportswear and equipment maker Adidas unveiled its 3D-printed running shoe midsole in 2015.

A closeup shows Adidas's 3D-printed plastic sole on display at a news conference.

Adidas energy boost running shoes

Adidas CEOHerbert Hainerrevealed the Boost running shoe in 2013.

The company claims its Boost shoe has a unique foam midsole that absorbs and then unleashes energy whenever your foot hits the ground.

Altra IQ powered by iFit

The Altra IQ shoe, seen on displayat theConsumer Electronics Show in Las Vegason Jan. 7, features a system that provides athletes with personalized analysis and coaching tips.

Social media shoes

Footwear companies have even workedto develop customized shoes connected to the internet, to appeal to the millennial market. In 2012, Adidas created the Social Media Barricade Shoe, which was wired with a basic two-line LCD screen, allowing the shoe to receive Twitter updates.

Below, an employee places a personalized sneaker on display at an Adidas store in Berlin.