Trudeau's Singapore pitch: Canada 'just getting started' on trade

Prime Minister Justin Trudeau arrived in Singapore on Tuesday afternoon primed to make his pitch to a Singapore business audience: Amid new barriers to trading with the U.S., why not consider Canada?

Trudeau has a busy three days planned at the margins of the Association of Southeast Asian Nations (ASEAN) and East Asia summits.

Canada isn't amember of either group, but is lobbying for a seat at the latterto try to be more of a regional player on security issues.And it'sexploring a potential comprehensive trade agreement with the 10-country ASEAN bloc.

"We have an openness towards investment and to immigration that is extremely positive," Trudeausaid before meetingwith the CanadaASEANBusiness Council. "One of the things that is a bigdifferentiatorbetween us and our neighbour to the south right now is the fact that top companies can get visas for their top talent in certain sectors in less than two weeks, to be able to come and set up shop in Canada,and start doing great things with us."

Trudeau said his visit comes asCanada is "particularly engaged in a positive way on the world stage."

Last month, his government wrapped up consultations with Canada's business community gaugingtheappetite for comprehensive trade talkswith ASEAN. Trudeau expects to havemore to say"in due course."

However, an ASEANdeal could be a long-term slog. Instead, groups like the Chamber of Commerce want Canada to push ASEANmembers like the Philippines to signon to thedealalready in place for the Pacific Rim: the CPTPP.

Canada and Singapore wereamong the first six countries to ratifythe Comprehensive and Progressive Trans-Pacific Partnership, the 11-country deal reworked after the departure of the U.S. in 2017. It takeseffectat the end of thisyear.

"We go through Singapore to the entire world because this is such an important trading hub," Trudeau said. Singapore is the world's largest transshipment hub, with goods passing through tosomewhere else.

"The incomes in this part of the world have been rising dramatically," said Wayne Farmer,volunteer president of the business council. "This is where the action is."

"In some ways the NAFTAagreement has been almost too good for Canada because it really has shaped our trade and commerce flows," Farmer said. "Now that things are a little bit different, I think it is a wake-up call that Canada needs to diversify."

'People appreciate the face time'

Trudeau saidthat with its existingagreements, Canada now has preferential market access to two-thirds of the world's GDP, "and we are just getting started."

But simply having trade dealsisn't enough.

"The real work, actually, gets started after you have signed the papers, and that is building the relationships ... and also changing mindsets, getting Canadian companies to see the opportunities we have," he said. Canada is "perhaps not top of mind" for potential investors.

This "real work" of relationship building may not have an immediate payoffthis week no major breakthrough announcements are expected but Trudeau'sitinerary is packed.

"These are relationship-driven markets. People appreciate the face time," said Rohan Belliappa, president of theCanadian Chamber of Commerce in Singapore and a regional representative of theCanadian National Railway."It goes a very long way because we have a prime minister that has a very strong brand equity globally.

"When he comes to Asia people want to hear from him. And that only boosts Canada's reputation in the eyes of these very important business people."

As a "dialogue partner" inASEAN, Trudeau willrub shoulders with otherleaders at least twice: at a working luncheon and a gala dinner on Wednesday.

But not all 10 of the ASEANcountries are a comfortable fit with the Trudeau government's "progressive" agenda on human rights, freedom of the press and things like labour and environmental standards.

Trade vs. rights

Canada has a long-running consular dispute over the apparently unwarrantedimprisonment of a Canadian teacher in Indonesia.

Filipino President Rodrigo Duterte's treatment of the mediais precisely the opposite of the press freedomTrudeau was championingin Paris on Sunday afternoon.

And Canada recently stripped Myanmar'sAung San Suu Kyi's honorarycitizenshipin protest ofher role in gross human rights violations against the Rohingyaminority in that country.

In cases likethese, Canada's quest for a share of the economic growth in the region runs up againstthe values it's been championing in other forums.

While ASEAN countries might be interested in a trade deal that cuts tariffs, it's unclear they're prepared to take other steps Canada may want to see before deepening trade relations.

Nevertheless,"it's an advantage to stand up for your values," said former foreign service officer EmiliePotvin, who now works for the Uber ride-sharing service in Southeastand North Asia. "Canada is seen clearly right now as a leader." When it comes to rights, Trudeau is "willing to have that conversation" with everyone, she said.

The ASEANsummit is not known for airing its dirty laundry in public with criticizing partners too harshlyseen as a cultural affront.

But that may be changing: Malaysia's prime minister recently suggested his country would no longer support Suu Kyi over her handling of the Rohingyacrisis.

Ancestorspart of pitch

In a region where personal relationships count, Trudeau has a chapter in his family's history that may helpbreak the ice.

On Tuesday the prime minister said it was "touching" for him to return to Singapore, a place he hadfirst visited as a young man with his father Pierre Trudeau. His mother Margaret's side of the family has ancestral roots here: his fifth great-grandfather wasMaj.-Gen.William Farquhar, the first British commandant of colonial Singapore early in the 19th century.

Farquhar'sdaughter Esther, Trudeau's direct ancestor,is buried in Singapore's Fort Canning Park. A scheduled photo opportunity therewas postponed due to a late flight Tuesday, but Trudeau hopes to reschedule.

Trudeau's father's relationship with China has helped opendoors for Canada there since the Liberal government took office three years ago.

On Wednesday, Trudeau hashis third leaders' dialogue with Chinese Premier Li Keqiang, as Canada keeps trying to expand its presence in Asia's largest market.

Trudeau's tradediversification push even played a role in a short stopover hisplane made on its way to Singapore.

When the president of Cyprus,Nicos Anastasiades, came to the airport for a short courtesy call, Trudeau remindedthe European Union member that it would like to see a ratification vote in Cyprussoon onthe CanadaEU trade deal.

That's now expected sometime in 2019, an officialsaid.