We know that women often feel disenfranchised when it comes to mainstream medicine. Goop and the rest of the wellness industry has tapped into that frustration and exploited it for profit.

Why contraception specifically? Because unintended pregnancy isn't just an individual concern it's a public health issue.

The Ministry of Health is many steps removed from the realities of front line care, and providers are often stuck fighting against nonsensical rules or looking for backdoor ways to alleviate the suffering caused by thoughtless red tape.