She Is Indigenous campaign highlights women's accomplishments, challenges negative stereotypes

Filmmaker Alanis Obomsawin. Author Cherie Dimaline. Olympian Waneek Horn-Miller. Lawyer Pam Palmater. Surgeon Donna May Kimmaliardjuk.

These are some of the women a national awareness campaign wants people to know and recognize for being strong,resilient, inspiring, wise, nurturing andtrailblazingFirst Nations, Inuit, and Mtis women across Canada.

The campaign is called She is Indigenous.

Funded by the Province of Ontario, the campaign is led by Les Femmes Michif Otipemisiwak, the national organization representing Mtis women, and supported by a number of provincial and national Indigenous organizations.

"We really want to re-write that narrative that Indigenous women are vulnerable and at-risk individuals. Instead, we see Indigenous women as profoundly kind, ambitious, and inspirational," said Tamsin Fitzgerald, senior policy analyst at Les Femmes Michif Otipemisiwak.

Close to 100 women have been featured since the campaign launched in June 2019 online with the goal of reducing violence against Indigenous women and girls.

It launched the same month as the release of the final report of the national inquiry into missing and murdered Indigenous women and girls.Les Femmes Michif Otipemisiwak issued its own report in the fall.

With She is Indigenous, Les Femmes Michif Otipemisiwakwanted to work toward the same goalof reducing violence against Indigenous women and girls but from a different approach.

Fitzgerald said the campaign challenges negative stereotypes, educates Canadians about First Nations, Inuit, and Mtis issues, and supports Indigenous women by honouring their unique strengths and accomplishments.

"The main goal is to support everyday Indigenous women and highlight their contributions," she said.

One of those women is Celeste Beauchamp.

The 20-year-old Kanien'keh:ka (Mohawk) from Kahnawake works as a youth reconciliation initiative co-ordinator at Canadian Roots Exchange in Ottawa.

She said she likes that the campaign focuses on theinherent strengths of Indigenous women.

"We're empowered in just being women," said Beauchamp.

"We get really caught up in our resilience, constantly fighting for our community, constantly fighting for our landand our languages, that we forgot that we're whole in ourselves. We have to take care of ourselves and honour our own power."

Tenille Campbell, the Dene/Mtis poet of #IndianLovePoems and photographer behind Sweetmoon Photography, is another woman profiled in the campaign.

"I really like the idea of visually taking up space," she said.

Every other day, She is Indigenous posts a profile of an Indigenous woman on Facebook, Instagram, and Twitter. The plan is to continue indefinitely, and encourage others to participate by nominating themselves or an Indigenous woman in their life.

"So often, one of the main narratives about us is our struggle, which is important, but there's also joy, strength, intelligence, and kinship. There's so many other aspects of being an Indigenous woman other than just surviving," said Campbell.

"I like the idea that it was positive-based highlighting our strengths and not what we overcome to become who we are but celebrating who we are."