Fur protesters target Burberry boutique

Animal rights activists dressed as cave people gathered outside a Burberry boutique Tuesday in downtown Hong Kong, protesting the company's use of fur.

Holding a banner that said, "Burberry: Out of the Stone Ages," the protesters wearing fake fur vests and leggings urged the British brand to stop using fur. They also wielded thick plastic clubs as they made wild animal sounds.

"We are here to let people see that fur belongs to the Stone Ages, and at the present age, you do not need to wear fur. It's uncompassionate," said Rochelle Regodon, a campaign manager with People for the Ethical Treatment of Animals.

The group also stormed the runway at a fashion show in Hong Kong on Monday night, chanting anti-fur messages before they were removed by security guards.

PETA demonstrated at an outlet owned by Burberry Group PLC in London last year, splashing red paint and chaining themselves to the front door of the shop.

Fashion labels such as J. Crew Group, Stella McCartney and Ralph Lauren have stopped selling fur after PETA launched a boycott campaign, Regodon said.

"There's nothing fashionable about wearing the fur of the animals who have been born and bred and slaughtered just for their skin. There are fake fur and many other artificial materials that also wrap people warm," she said.

Burberry's office in Hong Kong didn't immediately respond to PETA's latest protest.

After the London demonstration, the company said that it would continue using fur when the material is important to the design and esthetics of a product.