The hits, jokes and messages of the Super Bowl commercials

It's rare that you want to watch the commercials. Normally you want to change channels, go get a snack or fast forward through them except during the Super Bowl.

For Americans, commercials have long been part of the attraction. And this year finally Canadians got to take part in the fun, thanks to a CRTC decision.

• ANALYSIS |Are the Academy Awards next? U.S. Super Bowl commercials in Canada test future of CRTC ad policy
• VIDEO |Super Bowl commercials: Stunts, slapstick and some serious issues

This year's advertisers reportedly paidroughly $5 million US for 30 seconds of airtime. Theaim, as always, wasto create the most memorable ad by stuffing commercials with celebrities, slapstick humour, cute animals or children.

This year's crop of ads filled all the categories, but several nodded to the political climate since Donald Trump became president.

The messages

Shortly before kickoff, Coca-Cola replayedan ad originally from 2014, which featuredAmerica the Beautifulsung in eight different languages.

The most obviously political ad was from 84 Lumber, which had an earlier version rejected for being too controversial. The commercial featured the journey of a woman and her daughter travelling through Mexico. The ad directed viewers online to see the conclusion.

At the end of the six-minute piece,the characters arrived at a towering wall and appeared defeated until they discovered a gate inthe wall. The ad ended with the words, "The will to succeed is always welcome here."

The commercial was clearly in opposition toTrump's plan to build a borderwall between the U.S. and Mexico.

Trump's famous hair was also the target of an ad for, what else, hair products. The 10 Haircare commercial reminded viewers that no matter what else happens, "we're in for four years of awful hair."

Several ads were less direct about their political message, but still tookan inspirational tone.

Honda's Super Bowl spot used talking yearbook photos of celebrities including Tina Fey, Robert Redford and Viola Davis to talk about following your dreams. While it didn't have much to do with cars, the commercial gave viewers a glimpse of what celebs looked like in high school.

Audi's ad may not have been directly targetingU.S. politics, but its message was definitely clear. The commercial featured a young girl competing in a soapbox car race while her father struggled to explain gender inequality.

The gags

The Avocados from Mexico ad featured a story about a secret society that apparently can't keep secrets including health benefits of avocados.

Another ad featured John Malkovichtrying to secure his domain name from someone else named John Malkovich. In typical Malkovich style, the actor played it straight. The commercial for Squarespace had two equally laugh-worthy parts.

With the help of a Magic Eraser, Mr. Clean turned an average Joe into more of a Magic Mike.

The stars

As usual, many commercials brought out some star power. They drove cars and endorsed airlines andwireless providers. A unique useof star power came from a beverage company that isn't available in Canada.

The ad for Bai, pronounced 'bye', starts offwith Christopher Walkenreciting a few lines that don't entirely make sense. As the camera pansout, Walken is seen sitting beside Justin Timberlake,and the lines are the lyrics to the 'N Sync song Bye, Bye, Bye.

Aside from the commercials, there were plenty of movie trailers and previews for video games. Those trailers featuredaction and explosions including anunnecessary return of Pirates of the Caribbean and the Halloween premiere date for season 2 of the Netflix sensation Stranger Things.