Jamie Oliver says feeding kids is 'simple warfare'

Jamie Oliver has several hugely successful television series,a global healthy food revolution,an expandingempire of Italian restaurants,and a library of bestselling cookbooks.(He'scurrently touring his latest, Jamie's Comfort Food in Canada.)

• Jamie Oliver bringing his restaurant chain to Toronto
• Jamie Oliver's Food Revolution comes to Toronto

But when it comes to getting his four children to eat the food he prepares, the charming celebrity chef admits that success depends on brutal determination.

"Kids are put on Earth to make parents' life a misery," the 39-year-old joked with CBC's Jelena Adzic."It's just warfare. Simple warfare."

"Sometimes you gotta to lie. Sometimes you get stuff [healthy food] in a smoothie or into the base of a ragout...Mate, I'd suggest anything."

Jamie describes his methods, and answers more viewer questions in the video above,

Food, fame and family

True success, says Oliver, comes from getting the whole family involved in food preparation, and at a timewhen most celebrities are seeking privacy, thefamily man is proud to incorporate his own family (daughtersPetal, Poppy, Daisy,son Buddy and wife Jools) into his career.

"I understand why certain actorswould not want paparazzi...in their lives" says the man who is arguably Britain's most famous food export.

"ButJools and I are confident that we have a stable family life, and sometimesnothing isachieved by covering things up."

• VIDEO|Jamie Oliver explains why he's so open about his family and children

Jamie's Comfort Food is on bookstore shelves now, and stay tuned to Steven and Chris on CBC-TV for a special appearance by the TV chef on Oct. 21.

Be sure to watch CBC's Jelea Adzic's conversation with the star on how heinvolves his children in his work in the video link above.