HBO's My Brilliant Friend signals growing North American taste for foreign-language fare

Like the novel that inspired it, HBO's new seriesMy Brilliant Friend is about a friendship of two passionate, intelligent girls growing up inNaples in post-war Italy.

Behind the adaptation, too, are two passionate women, committed totheir visions.

One is the novel's author, who goes by the pen name of Elena Ferrante, and insisted that the adaptation had to be done in Italian, with local actors who could master the nuances of the Neapolitan dialect.

The other is American TV writer and producer Jennifer Schuur a fervent fan of Ferrante'sfour-part Neapolitan Novels, who had been trying for years to find waysto adapt them for the North American audience.

"I talked to my reps here in L.A. and asked them if it was possible to get the rights,could we do something like that? And they just flat out laughed at me.They said, 'You and every other producer, writer on this planet would like to have the rights to these, and they are never going to be done in Englishlanguage.They are going to make an Italian series for Italians.'And that would be it."

But that wasn't it. HBO executives eventually decided they wanted to show the Ferrante adaptationno matter what the language. And soL'AmicaGeniale became My Brilliant Friend, HBO's first series fully made in a foreign language, with Schuur as the only American producer on the show.

"AnAmerican audience is much more willing to take a risk on a subtitled show than they used to be," saidSchuur. "There's more of an international audience, there is a more global consumer, and people know that very good material comes out of other countries, not just out of Hollywood."

The influence of streaming

HBO's decision to take on a show in Italian and put it in a prime-time Sunday night slot is a high-end example of North American audiences' expanding palate for foreign shows. But it was likely streaming platforms, like Netflix and Amazon Prime Video, thatkicked in the doors, by putting a range of international hits at viewers' fingertips.

Schuurattributes the growing acceptanceto the more-relaxed attitude audiences adopt when streaming content at home, "where you can easily watch something, take a risk on something [and]if you don't like it, turn it off."

On Netflix, a number of foreign-language series now pop up alongside favourites like House of Cards and Ozark.Series like Israel's Fauda or Brazil's 3% now command their own legions of fans, who discuss them on social media.

Late-night Netflix browsing is howOmer Syed, of Brampton, Ont., discovered his favourite series: the Turkish historical epic, Resurrection:Ertugrul.

"Everybody was sleeping,it was midnight, I turned on Netflixthere was a suggestion for me to watch Ertugrul," saidSyed, who once took a trip through Turkey and knew of the historical figure of Ertugrul, the father of the founder of the Ottoman Empire.

"I started watching it, and the first episode had me hooked.It was word-for-word what I had read in some history books, for the history of the Ottoman Empire."

While Netflix offers the option of dubbed content, Syedlikes watching with the subtitles.

"I found that by reading the subtitles, you had to be really engaged in the show, you had to really pay attention.It's not something you can do, let it run in the background and do something else."

Opportunity for Quebec creators

Entertainment networks, especially the streaming providers, have made no secret of their desire to create more original foreign-language content.

Amazon Prime is busily working on expanding its roster of subtitled fare, which already includes India's Breathe. And Erik Barmack, Netflix's vice-president of international originals, recently announcedthat the streaming giant has plans to produce 100 foreign-language shows around the world in the near future.

That could be exciting news for Canada's own French-language creators. This vibrant communityhas for years been hamstrung by alimited opportunity to exportcontent outside of Quebec.

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Netflix's pledge to spend$500 million on Canadian content over five yearshas been under scrutiny on a number of fronts, including for just how much of it is earmarked for French-language productions, and how much would be invested into original productions that employ local talent and crews.

Still, the excitement about the streaming company's interest in Quebec was palpable when Netflix execs met with the province's creators in Montreal earlier this year for a big pitch session.

AntonelloCozzolino, ofAttraction Images,was at one of those meetings, where he and his team pitched several shows.

"Netflix is seen as the Klondike,Netflix is seen as the next Jesusfor producers," saidCozzolino. "The production budgets have been shrinking. Theonly pipeline of fresh air is either Netflixor Amazon, or trying to go to the English market."

As Cozzolinowaits to hear whether any of his pitches to Netflix will go ahead, he is optimistic about the breaking down of linguistic barriers for television, seeing it as the audience's increasing thirst for authenticity and realness.

Normand Daneau, a writer and actor from Longueuil, Que., agrees. Daneau's own experience was what hasbecome a bit of a typical way for French-speaking creators to break outside of Quebec: The Disappearance, ashow he originally co-wrote in French with Genevive Simard, was picked up by CTV and redone in English, becoming a hit.

While Daneauis pleased that the story he co-created reached so many people in English-speaking Canada and overseas, he welcomes a world where the shows he writesin French could be just as popular.

"To me, it's a question of an open mind, a new open mindedness," said Daneau. "For people all around the world to have access to another way of thinking, another way of seeing things, another way of dealing with situationsit opens the eyes to another way of seeing the world.It's as simple as that."