Toronto police hope Serial's popularity will help solve old homicide

Toronto police are trying to capitalize on the meteoric popularity of the world's most downloaded podcast,Serial.

Serialfocuses on the opaque details surroundingthe 1999 murder of 18-year-oldBaltimore-area high school studentHae Min Lee and the man convicted of killing her, Adnan Syed.

• Serial: This American Life's first spin-off explores murder case
• Cold case investigators turn to social media for new leads
• Woman sought in New Year's Eve homicide

The series has been downloaded by millions of people worldwide and spawned endless online speculation and debate . It also encouraged some people on the periphery of the case to come forward with new information.

Toronto homicide detectives have beenlistening, too.Now they are using the widespread interest inSerialto help solve the mysterious 2011 New Year's Eve murder of Mike Pimentel in Liberty Village.

Pimentel was at a party with two other friends but the trio was separated as they were leaving. At some point, Pimentel ended up alone, got into a confrontation with an unknown man and woman, and was stabbed to death.

Earlier this month, Det. Tam Bui began posting clues from the case on Twitter in an effort to crowd source new information.

Using the hashtag#mikepimentelmurder, Bui has tweeted photos of the crime scene and an imageof a woman police hope to identify so they can speak with her. He has also posted photos of three critical pieces of evidence: a hair extension, a high-heeled shoe and a set of keys with a distinctive key chain.

He tweets a new piece of evidence every Saturday, with a final clue expected on New Year's Eve.

"This could be a unique way of drawing information from the general public and more specifically people who were in Liberty Village on January 1, 2012," said Det. Jeff Tavares, who works with Bui in the homicide unit and has helped with the project.

"We were hoping that using theSerialpodcast as a parallel to our investigation perhaps would spark interest in those who have been followingSerialand they'll say, 'Hey, we have a real lifeSerialstory in our neighbourhood so why don't we start following this," said Tavares in an interview with CBC'sMetro Morning.

Tavaressaid the detectives have received "a ton of positive response" to the tweets, and a few people have even come forward with potentially helpful information, including a woman who said she owns the same pair of shoes and identified where she bought them.

Toronto police are generally very active on social media.Det.-Sgt. Brian Borg has been tweeting out clues to cold cases since November, hoping to advance multiple cases that remain unsolved.