City of Toronto, MLSE draft deal protecting company from 2026 World Cup losses - Action News
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Toronto

City of Toronto, MLSE draft deal protecting company from 2026 World Cup losses

The City of Toronto and Maple Leaf Sports and Entertainment have drafted an agreement detailing their proposed partnership surrounding the 2026 FIFAWorldCup, which aims to shield the company from suffering any losses related to matches in Toronto.

Toronto, MLSE will split net revenue equally up to $10M, draft outlines

Canada's Tajon Buchanan, left, clears the ball in front Morocco's Hakim Ziyech during World Cup soccer action against Morocco in Doha, Qatar, on Dec. 1, 2022.
Canada is co-hosting the 2026 FIFA World Cup along with Mexico and the United States. (Manu Fernandez/The Canadian Press)

The City of Toronto and Maple Leaf Sports and Entertainment have drafted an agreement detailing their proposed partnership surrounding the 2026 FIFAWorldCup, which aims to shield the company from suffering any losses related to matches in Toronto.

Canada is co-hosting the tournament along with Mexico and the United States. In June, Toronto was named as one of the host cities.

The city's Feb. 10 letter of intent addressed toMLSEstates that the company will serve as the project manager for upgrades to the downtown BMO Field stadium and theMLSEtraining facilities in Toronto's north end, which will both be used for the tournament.

The letter sent by the city to The Canadian Press outlines "principles" that will govern future "Definitive Agreements" between Toronto and the company, which owns the Toronto Maple Leafs and Toronto Raptors.

Those include "keepingMLSE'whole' financially," but "without 'double dipping' in respect of amounts payable by the City toMLSE," related to upgrading the stadium, which is owned by the city, and other project management costs.

The city's letter also saysMLSEwill be compensated for any losses incurred through the need to temporarily relocate the Toronto Argos or Toronto FC, which are also owned by the company.

MLSE, alongside Destination Toronto, will also provide the city with marketing, branding and advertising services for theWorldCup, the letter says, at a basis rate of $150 per hour.

Net revenue will be split equally byMLSE, Toronto

The letter states that net revenue earned during theWorldCupwill be split equally byMLSEand Toronto up to $10 million. If revenues exceed $10 million they will be split 60 per cent for the city and 40 per cent forMLSE.

MLSE's vice president of communications says in a statement that the organization shares "a strong history" of working with Toronto to produce "world-class events that continue to enhance the city's reputation on the global stage."

Dave Haggith says that track record "played an important role in securing Toronto's role as a host city for the largest sporting event in theworld," which he says is expected to generate hundreds of millions of dollars in economic benefits.

FIFA announced in mid-March that it has created a 104-game schedule for the nearly-six-week tournament in June-July 2026 in the United States, Canada and Mexico.

The 16 host cities 11 in the United States, three in Mexico, and Toronto and Vancouver in Canada now have 24 extra games to stage on top of the 80 they already had for the inaugural 48-team tournament.

The organizing committee's initial blueprint called for Canada and Mexico to each host 10 games with the U.S. staging the remaining 60, including all games from the quarterfinals on. Canada is expected to get more games now that the tournament group stage has been expanded.

And while FIFA has yet to detail the schedule, one scenario would possibly see an opening day tripleheader with games in the U.S., Canada and Mexico, which could give BMO Field a marquee platform.

Improvements to the stadium are necessary with a minimum capacity of 40,000 needed. BMO Field has expanded temporarily in the past, for events like an NHL outdoor game.

Concerns over the cost of hosting the event prompted Montreal to drop out in the host city selection process in July 2021 after the provincial government withdrew its support, citing cost overruns that would have been difficult to justify to taxpayers.