MealSurfers offers hungry people authentic food from home cooks - Action News
Home WebMail Sunday, November 24, 2024, 12:32 AM | Calgary | -12.4°C | Regions Advertise Login | Our platform is in maintenance mode. Some URLs may not be available. |
TorontoMETRO MORNING

MealSurfers offers hungry people authentic food from home cooks

Ordering some take-out food isn't uncommon, so why not pick up some grub from someone's place?

Start-up website aims to create Uber of home-made meals

Ali Jiwani, the co-founder of MealSurfers, says the company has hired someone to ensure there is a food safety process, which is currently being rolled out. (CBC)

Ordering some take-out food isn't uncommon, so why not pick up some grub from someone's place?

That's whatMealSurfers aimsto do. The start-up websiteconnects people who love to cook with people who love to eat. The difference is the home-cooked meals are provided and the customers must visit a house or condo to pick up their grub of choice.

The concept is similar toUberandAirbnb, moving society closer to a more shared economy.

Ali Jiwani is the co-founder of MealSurfers. He told CBC Radio's Metro Morning he got the idea while living in downtown Toronto and trying to find something to eat.

"There's either really expensive restaurants, which take a long time to deliver ... or really cheap fast-food, which is really unhealthy for you, or you could get frozen food from a grocery story."

'Very simple' way to order

Jiwani said newcomers to Canada might also stand to benefit if they were able to sell the food they learned to make back home to provide authentic meals to hungry locals at a fair price.

He addedthe ordering process is "very, verysimple" once you visit the website. Cuisines available range from Middle Eastern to Italian, plusplenty more.

This food item known as tabouleh is prepared by Saffana Zamily and sold on the MealSurfers website for $5. (MealSurfers)
"You browse our menu, you take a look at what you want to eat, you click that you want to buy this meal and the cook gets notified about the order and then makes the food for you."

The co-founder admitted it may take some time for the public to warm up to the idea or picking up food from someone's home, but his start-up is a modern spin on an old concept as seen in places such as India and China.

"Sharing of food has been common for a very long time," he said, adding most people don't really know how meals are being prepared at restaurants and put their faith in the green inspection signs at storefronts.

'The cook can do a great job'

Jiwani said the company has hired someone to ensure there is a food safety process, which is currently being rolled out to the market so cooks have the tools to provide safe and clean meals.

"We try to find an innovative way to prove that the cook can do a great job," he said.

Cooks who make foodfor MealSurfers usually makea profit of severaldollarson each of their meals, which typically costanywhere from $5 to $18per plate, according to the website's co-founder.

Jiwanisaid he doesn`t want to build a multi-million dollar business, he just wants to provide new income streams for people who have recently arrived in Canada and are looking to make use of their skills.

"When I'm able to do that for them, that's what makes me really happy," he said.