Toronto Maple Leafs release more tickets, drop prices ahead of tonight's 1st home playoff game

Fans of the Toronto Maple Leafs looking for tickets to tonight's first home playoff game could be in luck after all.

Leafs using 'dynamic pricing' to lower ticket prices to lure in more fans

Dave Seglins, Rachel Houlihan, Valrie Ouellet & William Wolfe-Wylie CBC News Posted: Apr 16, 2018 3:35 PM EDT | Last Updated: April 16, 2018

There's good news for Leafs fans who want to go to Game 3: tickets just got cheaper. (Chris Young/The Canadian Press)

Fans of the Toronto Maple Leafs looking for tickets to tonight's first home playoff game could be in luck after all.

Maple Leafs Sports and Entertainment (MLSE) has released an additional 336 tickets for Game 3 at the Air Canada Centre, after initially posting only 96 early last week, when it first opened the online box office to the general public.

Toronto Maple Leafs, Raptors strong-arm scalpers, look to cash in on resale tickets

ACBC/Toronto Star investigation has been chronicling scarcity and prices in the ticket industry, including the revelation that 90 per centof the 18,201 arena seats in the Air Canada Centre are controlled by season ticket holders.

MLSEhas identified thousands of tickets for both the Leafs and the Raptors that are controlled and resold by scalpers and professional brokers.

However, instead of cancelling those tickets (as would other teams, such as the Winnipeg Jets),MLSEis charging them a 30 per centpremium to renew their seasonseats for next year.

Poor playoff start leading to a price drop?

The Leafs were crushed in Games 1 and 2 of their playoff series with the Boston Bruins, which may be driving down prices. (Elise Amendola/The Associated Press)

CBCNews has asked both Ticketmaster andMLSEwhere the additional tickets for tonight's game (a 7 p.m. ET start) have come from, and why the prices have dropped so dramatically from what fans were paying just a few days ago.

Ticketmaster said it sells but doesn'town the tickets, and referredquestions to MLSE. MLSE declined to comment.

The Leafs dropped Games 1 and 2 of their seven-game series against the Boston Bruins by a combined score of 12-4.

Prices are now dropping.

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A single Goldticket in Section 101, Row 10 was posted for sale on Ticketmaster at $646 on Tuesday.

But after the Leafs lost their second road game in Boston, thatticket dropped to $528 over the weekend.

Since then, the ticket price has gone down again, to $350, and then to $250 earlier today.

It's the same with a pair of Redsin Section 112 that havedropped from $513 per ticket to $440.

Ticketmaster primary box office	Number of distinct tickets available
Pre-sale for season ticket holders	654
Pre-sale for Leafs Nation members	209
General public sale	432

(Source: CBC/Toronto Star analysis, April 2018)

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Toronto Maple Leafs release more tickets, drop prices ahead of tonight's 1st home playoff game

Leafs using 'dynamic pricing' to lower ticket prices to lure in more fans

Poor playoff start leading to a price drop?

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