That's Island Style campaign promotes P.E.I. food and drink

A new campaign aimed at promoting P.E.I.'s food and drink products was launched Friday.

That's Island Style will showcase Island products through a partnership of the provincial government, the PEI Liquor Control Commission and Food Island Partnership.

"It ties in our agriculture sector, seafood sector, local drink producers and Island musicians to create a fun and delicious promotion of some of P.E.I.'s best features," said Agriculture and Fisheries Minister Alan McIsaac in a news release.

Spring, summer promotions

Local Island producers will participate in promotions at grocery and liquor stores across the province throughout the spring and summer.

As part of the campaign, recipes were developed to showcase Island products including oysters, lobster, mussels, potatoes and beef. All meals include drink pairing suggestions and associated drink recipes are included.

The recipes can be found in That's Island Style brochures and recipe cards available in grocery and liquor stores and participating Island establishments.

'Canada's Food Island'

A number of YouTube videos were created to promote the Island-product based recipes and drinks, featuring music produced by Island musicians.

"That's Island Style is yet another proof point that P.E.I. truly is Canada's Food Island. I encourage all Islanders and visitors to attend the in-store tastings and try their hand at creating these P.E.I. based recipes at home," said McIsaac.

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