As Canadian dollar improves, P.E.I.'s Target Tours re-adjusts prices

P.E.I.-based tour company Target Tours is dropping some of its prices for trips into the U.S., something it is linking to the Canadian dollar starting to improve.

• Lowloonieattracting U.S. tourists to P.E.I. this summer
• Low loonie hurting Island cross-border tour operators

"In our 2016 tours, we started around December and January when the predictions were probably that the dollar was going to fall to 59 cents, we had to take some measures to increase our prices,"said co-owner John Dunphy.

"Now that the dollars have leveled out, we have looked at that and said, you know what? I don't think it's going to be as dire as they predicted, so we kind of knocked the prices back a little bit."

Customers seemed to understand why prices went up when the Canadian dollar was very low, Dunphysaid and he felt it was important to pass savings back to them now that the dollar is starting to rebound.

The company's website said that customers who booked selected U.S. tours under the old prices will be notified soon of their new adjusted price.

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