Melnyk's latest bid to rev up Sens fans falls flat

• Sens owner Eugene Melnyk launches pre-season PR offensive

offensive is a good word, thank you CBC

—@axematty

This entire video made me so confused and uncomfortable

—@processtay

Even Leafs fans feel bad for us so it was definitely bad #Sens

—@cat_chick10

On the #SensRising video, the timing to me is the most confusing part. Officially announcing a rebuild and addressing the team structure right before camp is bizzare. Some good, and even great, prospects coming but this is kookoo land right now. #Sens

—@allen_26er

We'll have 15 rookies on the ice, and we're going to be competitive! pic.twitter.com/PMLYA2F54l

—@hereinlies

In the bizarre #Sens video, Eugene Melnyk says: Some people were talking in town that, Oh he may move the team.

That was Melnyk, who said on Parliament Hill before his outdoor December game: "If it doesn't look good here, it could look very, very nice somewhere else.

—@JClipperton_CP

Did anyone else watch Eugene Melynk's video and think why is he wearing a Reebok @Senators jersey when they have Adidas ones hanging up right behind him? @brian5or6 #Sens

—@JoshTessler_

not even the current Adidas one, didnt want to shell out for new threads

—@coga16

If @Senators dont say anything people complain.When they do people complain

They have added in the front office
& hockey ops

There trading big Ego's in favor of team unity

Top prospects on the way

There doing it so we have a good **TEAM** so support your #Ottawa #sens pic.twitter.com/wp9SmpEvU1

—@SensDuguay

I'm OK with a #Sens rebuild, as long as players being brought in or promoted are passionate about their work, and community-oriented.

—@Bryan_Parker_