Metro Transit encourages Halifax to 'do it on the bus'

A new campaign from Metro Transit generated some chatter on social media Tuesday.

The cheeky campaign encourages riderswhether they want to nap, read or use their devicesto "do it on the bus."

Tiffany Chase, speaking for Metro Transit, said the new campaign full of double entendresis an effort to recover from a decline in ridership after last year's transit strike.

"We're being a little bit cheeky with the campaign. We haven't had a campaign like this before but certainly given the level of online interest that we've seen this morning since the campaign launched, I think that we've been successful," she said.

Chase saidthe ad campaign will pay for itself if it can boostridership by just one per cent.

There's acampaign of another sortafoot this budget year as well. Metro Transit has asked for a 25 cent fare increase.