How the Halifax Explosion helped birth Canada's largest independent brewery

Moosehead Breweries Ltd. didn't exist in 1917, but the Halifax Explosion helped set in motion a chain of events that helped establish Canada's largest independent breweryin New Brunswick.

At the time, one of the breweries owned by the Oland family was the Army & Navy Brewery, which was located in Turtle Groveon the Dartmouth side of Halifaxharbour.

The Olands also had a brewery on Agricola Street in Halifax.

On the morning of Dec. 6, 1917,the Mont-Blanc, a French munitions ship, and the Imo, a Norwegian steamship carrying Belgian relief supplies, collided in Halifax harbour.

The blast collapsed the roof at the Oland brewery on Agricola Street, but it was the Army & Navy Brewery that suffered the greatest loss by far: seven employees, includingbrewmaster Conrad G. Oland, werekilled and the buildingwas reduced to rubble.

On the day of the Halifax Explosion, DerekOland,the executive chairman ofMooseheadBreweries,said his father, seven-year-old PhillipOland, was preparing for communion in a classroom with a nun at Sacred Heart School on Spring Garden Road in Halifax.

"When the explosion took off, they were facing the board because she was writing something on the board for him to explain it," said Oland.

"Of course, a lot of the damage that was done to the citizens of Halifax, Dartmouth, was broken glass from the concussion. Fortunately, they avoided that by not facing the windows."

Olandsaid the nun told young Phillipto head home and when he got outside, he saw a number of dead horses on Spring Garden Road.Olandsaid those were his father's main memories of the explosion.

What the Olandsdid next

When it was time to get the brewery back up and running, theOlandslooked across the Bay of Fundy to another port city: Saint John.

Usingmoney from an insurance settlement and compensation from an explosion fund in 1918, George Bauld Olandboughtthe Red Ball Brewery on Union Street, where an Irving building is located today. The purchase price was$31,000, according to the Dalhousie University Archives.

Part of theOlandfamily'smotivation in purchasing a brewery in New Brunswick was to diversify.

"It was a production facility they could use to supply the Nova Scotia market, as well as New Brunswick," said Oland.

The purchase of thebrewery was the family's first foray into New Brunswick and allowed it to establish a foothold there.

A decade later in 1928, the company purchased the James Ready Brewery, another Saint John brewery. According to the company's website, while reading through company books after the purchase, GeorgeBauldOlandcame across the wordMooseheadand five years later, the company released a beer calledMooseheadPale Ale.

In 1947,MooseheadBrewerieswas officially born.

Today, the very nameMooseheadis synonymous with New Brunswick, despite theOlandfamily's Nova Scotia origins.