Yukoners asked to sell territory to fellow Canadians

The Yukon government wants Yukoners to help promote the territory.

Its latest marketing initiative, called "Yukon Now," will see government representatives travel to communities to gather stories about the territory.

The goal is promote Yukonas a year-round travel destination.

The campaign, announced in September, will cost$3.6 million, making itthe territory's most expensive tourism marketing initiative to date. It will include television commercials and the development of a web series.

Denny Kobayashi, the marketing manager for Tourism Yukon, says the campaign is looking forvideo, photos and written content.

"We really want these television commercials and the other assets that are produced to reflect what Yukoners find really special here, because we believe what Yukoners find special will resonate with Canadians across the country," Kobayashi says.

Yukon government statistics indicate that a record 420,000 people visited the territory in 2013. The tourism industry generated $250 million that year alone.

The government says the record was broken due to more Canadian interest. The year 2013 saw a17 per cent increase in the number of tourists visiting Yukon from other parts of Canada.