'A real go-getter': Remembering Jackie Pierce, longtime publisher of The Whitehorse Star - Action News
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'A real go-getter': Remembering Jackie Pierce, longtime publisher of The Whitehorse Star

Jackie Pierce, longtime publisher of the Whitehorse Star newspaper, died this month at 83.

'You could just see the energy in her ... I don't know where she got it from, but she always had it'

A smiling elderly woman holds a sleeping baby.
Jackie Pierce, longtime owner and publisher of the Whitehorse Star newspaper, died this month at 83. She got her first job at the paper she loved 50 years ago. (Submitted by Jackie Pierce)

Melanie Pierce says there were two big things in her mom's life, and they left little time for anything else: her family, and the Whitehorse Star newspaper.

Fortunately, Jackie Pierce the longtime publisher of the Starwho died this month at 83 always seemed to have plenty of energy and ambition to handle those two big commitments.

"She was just a real go-getter," Melanie said.

"You could just see the energy in her, and the get-up-and-go. I don't know where she got it from, but she always had it."

Jackie originally came from Hayward, California, but like many others before and after her, she fell in love with the Yukon on her first visit.

It was 1967 and she and her then-husband Mike had decided to leave California and head to Alaska. They packed up their dogs and kids and made the drive north, but vehicle trouble meant they werewaylaid en route in Whitehorse.

A black and white photo of a camper truck and another vehicle parked with a woman and a girl standing nearby.
Jackie Pierce and her family heading from California to Alaska in 1967. They wouldn't stay in Alaska long before turning around to head back to settle in the Yukon. (Submitted by Jessica Pierce)

They eventually made it to Alaska, but soon decided they liked Whitehorse better. From then on, the Yukon would be home.

Jackie took a job at the Starin 1972, mostly just "to make ends meet," according to her longtime friend and Whitehorse Star editor Jim Butler.

A few years later, she was the paper's advertising manager a "one-woman department," says Butler before taking over as managing editor in the early 1980s. In 2002, she bought the business.

Butler calls her his professional role model, a woman with a formidable work ethic and a "steely determination to conquer all obstacles."

"She always counselled...that if you remain calm in the face of adversity, you can succeed. I mean the flare-ups and the challenges running a small businessare awesome in scope," Butler said.

A man sits at a messy desk in an office.
'Think of the Starship Enterprise without Captain Kirk. Well, that's us now,' said Whitehorse Star editor Jim Butler. (Vince Fedoroff/Whitehorse Daily Star)

"You've got the rising cost of newsprintand ink and press parts, and you know, the unending need to maximize your advertising to keep your revenue streams healthy. She had all of this to concentrate on as well as raise a very large family."

A 'supermom'

Jackie's daughter Melanie the oldest of five kids, all of whom still live in Whitehorse was often in awe of her mom. Somehow, Jackie managed her demanding career without sacrificing her family life.

"I always thought she was a supermom," Melanie said.

A black and white photo of a smiling woman with a flower in her mouth, holding a birthday cake.
Jackie Pierce in 1973. (Submitted by Jessica Pierce)

Jessica Pierce, the youngest, echoes that. Jessica remembers her mom going to work everyday at the same time, and returning home byfive to cook dinner and take care of the household.

"I can remember her starting to cook dinner and she'd still have her winter boots on," Jessica laughs.

And for all her hard work and determination, Jackie still knew how to have fun, Jessica says. She remembers her mom dancing to oldfavourites like Burton Cummings or Billy Joel.

But the Whitehorse Star founded in 1900 was always a mainstay for the family. All the kids have worked there at one time or another, though Jackie never pressured them to make careers there. She always wanted people to follow their own paths.

Now, Butler says, things won't be the same at the paper. He says it was "jarring" to see Jackie's office empty last week.

"Think of the Starship Enterprise without Captain Kirk. Well, that's us now. It was a very quiet and gloomy atmosphere, putting out papers last week," Butler said.

"It's the passing of an era."

A sign on the side of a building reads, 'The Whitehorse Star.'
Outside the Whitehorse Star newspaper office in Whitehorse in 2020, the year the paper marked its 120th birthday. (Paul Tukker/CBC)