Cain's Quest 2016: Fans and fame in Labrador City

This is not any other Thursday night in Labrador City.

Inside the town's arena, a race announcer fills the ears of hundreds of snowmobiling fans and gawking citizens,everyone embracingthe pageantry and pomp that is the Cain's Quest Fan Nightandcheering wildly as each team enters through a flurry of pompoms,cheerleadersand classic rock.

"Everybody is on a different high here now," remarked racer Gary Travers, who has watched his hometown transform in the last few days into a community plastered with Cain's Quest signs, banners and shows of support.

• Cain's Quest 2016: CBC's full online coverage of the race

"Everybody is enjoying what this has brought to Labrador. This has brought a lot to the economy.It's overwhelming for everybody."

Local celebrities

Travershas a few Cain's Quests under his belt, along with these Fan Nights, where the competitorsalign their machines along the outer edge of the rink. It'spart meet-and-greet, part shop-talk, and all party, just 24 hours before the gruelling, 3,500-kilometre race kicks off.

But Travers' teammate, rookie Jamie Butt, going through the experience for the first time, has foundhimself transformed froman IOC mine workerinto a bit of a local celebrity.

"There's a lot of difference. Everyone's comingup to you, meeting you, greeting you, shaking your hand, wishing you luck," said Butt, surrounded by supporters sporting Team CSRhoodies.

"Family, friends, it's overwhelming, the amount of support that we got from them, right?" added Travers.

Out-of-towner impressions

Fan Night, and the first few days in Labrador City, are perhaps even more surreal for the out-of-towners.

"To see all the sleds, all the guys, all the support crews. You wouldn't believe it 'till you [have]seenit," said racer Wes Juszku, who travelled here from St. Catharines, Ont., and who perhaps didn't realize there would be such fanfare before the big race.

"[The]community is very wrapped up in it.[The]people are amazing everyone's just done everything they can for us, everybody we've met."

The biggest source of stares in the arena and the townsurrounds the racers from Finland: it seems like snowmobiling addicts eyetheir fancy sleds wherever they go.

"We were surprised, because, going dining, or stuff at the gas station,people are like, 'Yeah, you're the guys from Finland!' and it's like, 'Whoa.' It's weird," laughed racer SamiPivike, adjusting to thenotoriety.

During Fan Night, teenagers form a circle and fawn over the Finns'Lynx-brandmachines, the first to be raced in North America,as the two competitors and their support members graciously answer every snowmobile question under the sun.

"The hospitality over here, and people are so happy and smiley and supportive all the time,so it's fantastic to be here," said Pivike.

Cain's Quest: the next generation

There's no lack of amazing sights on Fan Night: from the handmade, traditional snowshoes strapped to the machines of Sheshatshiu'sTeam Malleck Boys, ready for the deep snow, to co-ordinated dancing and signing courtesy of a teenageddance troupe, tobabies dressed in Ski-Doo gear.

And all this hype, along with the continuous buzz of sledsthat fillthe town's streets day and night this week,has definitely left an impression on some of the young snowmobilersof Labrador City.

"It's awesome! I like seeing all the Ski-Doos!" said Nicholas Hillier, 11,as he and his friends high-fived every racer who walked by.

"My dad's a part of it," said Blake McDonald, 12, adding he hopes to join his father on Cain's Quest one day."Because I really like Ski-Dooing."

All this, while the wind howls outside, a miniature version of what Mother Nature will throw at these men in just 24 hours time.

A fact not lost onJamie Butt, as the weight of what's to come tomorrowlooms over Fan Night.

"Ijust want to get at it, get 'er done."

And while finishing the race is far from assured,atleast Buttwillhead out into the wilderness knowing he has the support of Labrador City behind him.