If province wants immigrants, it has to take big steps, advocate says

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"That's a sign we're doing the right things and the investments are working, that more people are attracted to New Brunswick and more people are staying," said Alex LeBlanc, executive director of New Brunswick's Multicultural Council.

"We're really just taking steps in this direction towards growing our population the time for steps has passed and really New Brunswick needs to take leaps towards growing our population."

If we're not all rowing in the same direction, people might have negative experiences when theycome, and choose to move elsewhere.-AlexLeBlanc

Across Atlantic Canada, immigrants make up 4.8 per cent of the population. The national proportion is fivetimes that, according to the most recent Statistics Canada data.

Ontario has the highest proportion of immigrations, with almost a third of its population, 29.1 per cent, born abroad.

"The time for steps has passed and New Brunswick needs to take leaps towards growing our population," he said. "We need to be more ambitious."

So how does New Brunswick catch up?

LeBlanc said it's important immigrantsfind opportunities when they arrive in New Brunswick, so they feel at home and there's a full understanding of Canadian culture.

A group effort

While there needs to beinvestment inthe services that would help this process along,the broader community also needs to play a role in reaching out and making people feel welcome, he said.

If not, he said, people might have negative experiences and choose to moveelsewhere.

"It takes all public institutions and a broader community in reaching out and making people feel welcome, including government departments that provide, municipalities, whether those are employers educational institutions," he said.

"If we're not all rowing in the same direction, people might have negative experiences when theycome, and choose to move elsewhere."

LeBlancalsoapplauded the New Brunswick provincial nominee program, which selects and nominates qualified business people and skilled workers from around the world to will live in New Brunswick and contribute to the local economy.

"We didn't have direct streams to bring people to our province," he said. "We had national streams and naturally going to the places they knew in Canada."

Right now, he said, the council is becoming more precise in aligning people that are coming with specific opportunities and communities.

LeBlanc used the example ofthousands of jobs that aren't being filled in New Brunswick'slocal labour market. Employers are trying to use immigration as a means to solve the shortage, but ifthey can't,they might relocate, he said. The rippleswouldaffect taxpayers, businesses andgovernment.

Now, employers will play a larger role in helping families come and integrate into the workforce, housing and supporting the whole family.

"It's finding people internationally looking for what we have to offer and engaging stakeholders in New Brunswick so we connect those dots," he said.