Manitoba will miss out on up to $900M in tourism revenue because of COVID-19: Travel Manitoba

Manitoba could lose close to a billion dollars in tourism revenue this year because of travel restrictions brought on to stem the spread of COVID-19, according to theCrown corporation responsible for promoting tourismin the province.

But thoserestrictions also mean Manitobans will be limited in where they can spend their own vacation funds a reality Travel Manitoba is hoping to capitalize on to encourage people to explore their own province, the organization's president and chief executive officer says.

"This is the year to bucket list Manitoba," said Colin Ferguson. "This is the year to really look around your own province and see what we've got."

Economic projections developed byDestination Canada, afederal Crown coporation that promotes tourism in the country, suggest that in a best-case scenario,the tourism industry in Manitoba would lose about $400 million, Ferguson said.

That scenario would rely onmore Manitoba businesses openingin the next two months, bringing the province to "a new normal" that permits some tourism by July.

In a worst-case scenario that sees most places closed until September, meaningtourism's lucrative summer months are lost completely the projections suggest the industry would lose about $900 million this year, and likely even more in2021 and beyond, he said.

In a typical year,Manitobanstravelling within the province makeup about 80 per cent of tourism visitsand about 58 per cent of tourism dollars generated, Ferguson said.

"So it's pretty significant to encourage Manitobans to continue to travel within their own province at a time when all the restrictions have been lifted and we're following all the proper social distancing protocols," he said.

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The projections are not hard and fast numbers, but they represent a definitive drop for the industry, which the Conference Board of Canada and Statistics Canada say is worth about $1.6 billion, Ferguson said.

Blowback from the illness caused by the new coronavirushas broughtthe momentum of Manitoba's tourism industry which picked up last year when guidebook publisher Lonely Planet listed the province among the "world's best travel destinations" to a screeching halt,Ferguson said.

"We were really on a roll," he said. "We were experiencing about $100-million increases each year."

The hit caused by COVID-19 extends to provincial support for theindustry, through aplan that put five per cent of tourism revenues back into marketing.

"As we saw increases, obviously everybody won," Ferguson said. "[Now]the numbers are pretty alarming."

As for the future, "it'sgoing to take a while to rebuild the industry. Tourism was the first hit and it may be the last to recover," he said.

"We don't have a crystal ball to say what exactly is going to happen."

Tourism spots that rely heavily on international travel like Churchill, which has a beluga whale season coming up and a polar bear season starting in the fall will be hit especially hard, Ferguson said.

"There's still a lot of hope that the polar bear season can go as planned, but it's going to be largely dependent on whether or not there's international flights in the air."

Though losing some of Manitoba's major summer events and festivals was a huge hit, Ferguson is hopeful as he watches the gradual reopening of restaurant patios, museums and galleries across the province.

"I'm confident if we continue to flatten this curve and the numbers [of new COVID-19 cases] continue to stay lowthat we will see further openings going forward, and hopefully we'll be able to recapture as much of the summer as possible."