Sign, sign, everywhere a (similar) sign

On Wednesday, Winnipeg will receive a sign from above.

Not aboveas in heaven, where angelslounge around on fluffy clouds, with harps in their hands, but from Mayor Brian Bowman's office, which devoted $120,000 of a $175,000 Canada Summer Games pageantry budget to an illuminatedsign that says "Winnipeg" in capital letters.

The 2.5-metre-high sign, which will be placed on a berm near the Festival Stage at The Forks on Wednesday, is similar tothe Toronto sign placed at Nathan Phillips Square before the Pan American Games, the Ottawa sign placed at By Ward Market for Canada's 150th celebrations and othersans serifsigns placed near landmarks in cities around the world.

Paul Jordan, president and CEO at The Forks, said he believes the sign fits the non-profit organization'smandate, even though The Forks had "not a lot" of input into thedesign.

'It's not for everybody'

"It's not for everybody, but it's kind of cool.I've seen them all over the place, in different cities, and it's kind ofa symbol for the city," Jordan said Monday in an interview.

"I think that's what's kind of cool about it. It's like all the other cities. I think it all startedin Amsterdam: It's this look that goes allacrossthe world."

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True enough, this Winnipeg sign is bound to become an immediate hit with tourists even before it's illuminated for the first time on Saturday. In other cities, people stop to take selfies in front or evenon top of these things.

"The sign is intended to help promote Winnipeg and to help build pride in our city, and will be a lasting legacy piece of hosting the Canada Summer Games," Bowman communications director Jonathan Hildebrandsaid in a statement.

The question is whether Winnipeg, which prides itself on its art and architecture and istrying to market its design community ought to have procured something so similar to generic tourist-attraction signs emblazoned with the names of other cities.

"I'm not keen on them. They just kind of boreme. I think they're highly unoriginal," said Andrea Cordonier, a photographer, writer and management consultant who lives in the Ottawa bedroom community of BurrittsRapids.

"Winnipeg is such acreativecommunity. My god, there is so much to look at, so much to photograph and so much to bephotographedin frontof, ifyou'relooking for aselfieexperiencebut realthings, likerealbuildingsand real experiencesthat I just don'tthink it's appropriate for Winnipeg."

'I have to use Photoshop'

Cordonier, who visits Winnipeg more than a dozen times a year, also said she objects to the location of the sign, which she fears will mar the southern view of the Canadian Museum for Human Rights.

"That view is stunning form that side of TheForks, from Inn At The Forks forexample. To put that big red-and-white sign right there, Ihave to usePhotoshop. I'll actually have to brush up on my skills to take that out of my photos," she said.

There's no question Winnipeg has the design capacity to dream up something a little more creative than generic Winnipeg lettering, or at least create something vaguely evocative of the city's history, culture and geography.

Since the The Forks didn't dream up the bland design, it's unclear who actually did. The mayor's office handed off this lukewarm potato to unnamed contractors.

"The general design parameters provided for the new Winnipeg sign were that it must be three dimensional, illuminated, incorporate a stylized design of the word 'Winnipeg'and that it meet certain size requirements," Hildebrand said in his statement.

"The precise design elements chosen and used within these parameters were that of the experts contracted to design the sign."

The mayor's office also saidthe sign will remain at The Forks long after the Canada Summer Games are over. But The Forks is tempering any expectations of permanence.

"We're not really even thinking how long it'll last. The longer it lasts, the better," Jordan said, noting the cauldron from the 1999 Pan American Games remains standing despite minimal maintenance.

"Time will tell whether that's a popular feature or not."

That statement, in and of itself, may be a sign.