Metro makes debut in Winnipeg

Metro Winnipeg, a free daily newspaper, hit the streets on Monday.

Steve Shrout,publisher of Metro Winnipeg, said 40,000 copies will bedistributed daily and target a core readership of YAMS (youthful, active metropolitan residents),a demographic of adults aged 18 to 49.

He saidthe paper, about 25 pages, istrying to be different from traditional dailies by bringing "afresh urban perspective for news reporting.

"And I think they're going to enjoy the fact that it's not a very long read and they can just get caught up with their news and get onto their day quickly."

Metro Canada, which already publishes editions in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver, is a joint venture between Metro International and Torstar Corporation.