'Sign, sign, everywhere a sign' in Central Elgin ... But maybe not for long

Although it's never been easier to place an ad online, Barb Matthews, executive director of Big Brothers Big Sisters of St. Thomas-Elgin, prefers advertising the old-fashioned way: big yellow signson the side of the road.

"For us, the yellow signs work," said Matthews. "Well over 90 per cent of our inquiries mention that they've seen our sign."

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But Matthews'advertising model could be forcibly disrupted by a Central Elgin draft bylaw on signage.

Mayor David Marr said the municipalityreceives numerous complaints every year about the number and nature of signs along roadways, and that they're hoping to create more consistency.

"It's the esthetics of it; it's a cluttered look," said Marr.

Thedraft bylawwas based on similar bylaws in neighbouring municipalities like St. Thomas and London, he said.

Among other rules, itwould allowa maximum of one sidewalk sign per business. Also, the business advertised on thesign must be on the same property where the sign is located.

Signs for special events and real estate won't need an application, but they willbe subject to time limits.

"There are ways of advertising your business at your business, and in other forms as well," he said.

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But Matthews says it won't be easy to find other ways of advertising.

Postmedia'srecent closure of theSt.Thomas/ElginWeekly News means that it's become more difficult for herorganization to take out newspaper ads, even if they wanted to.

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And then there's the price tag.

"There's definitely a cost difference between the yellow signs andtaking out ads in local newspapers or radio ads," said Matthews.

Kate Burton, program co-ordinator atVictim Services Elgin, says her organization will also feel the pinch of any crackdown on roadside signs.

For her, fewer roadside signs would also mean more investment in online or newspaper ads.

"That's limiting money that can go towardsome of our victims, some of the services that we offer, " she said. "It's really going to change everything about how we do things here in the office."

Roadside signs also help organizations reach the smaller communities in their catchment areas.

"Because we serve Elgin County, and it's a very long county, it's very hard to let people know in those communities that we do service those areas and what programs we do provide," said Matthews.

"We use volunteers all through Elgin County, from Tillsonburg all the way up to the Dutton area. So if we're limited to one sign we're not going to get the volunteer base," Burton agreed.

The municipality of Central Elgin is still seeking input on the bylaw.Survey data on the issue will be brought before council in the coming weeks, said Marr.