No shipping, no problem: Retail expert says brick and mortar retailers are king during holiday season

For Daniel Phillips, owner of the London-based clothing company Illbury and Goose, the rotating strikes at Canada Post meandoing Black Friday differently this year.

Although the brand'swebsite boasts free shipping within Canada over a certain price threshold, Phillips said even shipping across the provincehas been a problem lately as packages sit idle at distribution centres for days or even weeks.

That's why Phillips is asking local shoppers to do their holiday buyingin-person this year, or, at least, to order online and pick theirparcels up at his brick-and-mortar storefront in the Old East Village.

"Idon't think people really mind,I think they're getting a better first-hand approach than sitting behind a computer when it comes to shopping," said Phillips, who said he's already noticed an uptick infoot traffic this year, andplans toextendhis store hours in anticipation of a further Black Friday rush.

When it comes to the holiday season, that"first-hand approach" is nothing to scoff at, according to retail expert Brynn Winegard. Strike or no strike, Winegard saidshoppers flock to the malls in droves this time of year, in large partbecause they're drawn to the idea of aholiday shopping experience.

Mall executivesdo their best to encourage the phenomenon by providing increasingly elaborate experiences, from piping holiday music through their store to handing out hot chocolate, Winegard said.

At London's Masonville Place, for instance,this year has even seen the introduction of an online reservation systemto book visits with Santa in advance, according to general managerSandra Lorentiu. The mall also boasts a 7.9-metre (26-foot) Christmas tree and amenities such free wifi and a gift wrap "valet."

"Increasingly, retailers are trying to create experiences with the shopping environment, and it couldn't be more true than in the holiday season," said Winegard.

Some shoppers, like 17-year-oldDeborah Nkubito, also prefer shopping at the mall as a way to get inspiration for more discretionarypurchases such as gifts for friends and family.

"I don't really know what to get most family members until I come and see maybe they need socks, maybe they need this that's where I get ideas from," said Nkubito.

And althoughbrick and mortar retailers are consistently popularduring the holidays, Winegard said they're likely to further increase their business this year as even the most steadfast online shoppers are pushed offline by the threat of lengthy shipping delays.

Canada Post has said mail delivery delays are expected to be prolonged through the holiday season, and will affect southern and southwestern Ontario most severely.

Winegard said this is good news for retailers, becausepeople buying in-store are more likely to browse around and spend extra money something Phillips said he's noticed for himself.

"Certain things don't sell as well online, our home and niche products, you see them selling more when people come inbecause most peoplespend time looking around the store after they pick up a package," he said.

"'If I'm here, I might as well check out a few more things,' is their mentality."

And although the push toward in-person retail may be a good thing for business, Winegardissueda buyer-beware to consumers: Don't get so caught up in the "experience" of shopping this holiday season that you lose your head.

"Go to bricks and mortar locations in off-peak hours. When you have more time and physical space to make decisions, you make them much more informedly and less in haste," she said.