Celery juice trend fills Instagram feeds, sells drinks but dietitian warns of 'elaborate lie'

Celery juice is flooding social media, and the popular wellness craze is pushing heath-conscious people to shell out hundreds of dollars for the daily drink.

The claims say the juice which, you guessed it, tastes like celery reduces gas, bloating, acne, ADHD and many other ailments.

That might be a bit odd to hear for a vegetable typically toted as a low-calorie, crunchy snack.

And it'sincredibly popular,celebrity-endorsed and Canadians are buying in.

"It's one big elaborate lie,and I want to save people from being preyed upon by people like this," said registered dietician Abby Langer, who's been writing articlesdebunking the fad.

Large amounts of celery aren't harmful, she said, but "it's not necessary, either."

Unusual origins

The craze beganwhen a man, who has no scientific or medical background, started promoting an idea that came to him in a dream. For a quick-fix to health issues, Anthony Williams told his followers to drink a glass of celery juice each morning on an empty stomach.

He's known for saying spiritsreveal to him life-changing health practices.

"Ibelieve in ghosts but I don't really want to get my nutrition advice or any advice from the fifth dimension,"Langersaid. "I'm not sure why anyone is taking anything he says seriously."

Some shops that sell organic celery have seen a spike in sales,which they take to indicate people are juicing celery at home.

The past four months have been busy for celery at Spud Calgary. Comparing the same time period in the year before, Spud has sold35 per cent more celery.

The increase for the same time period the year before that, 2016 to 2017, was only six per cent.

Month-long challenge

A shop in Calgary has launched a month-long celery juice challenge, during which participants spend nearly $200 to drink a 12-ounce bottle a day.

To keep up with demand, Juice Because is now juicing 480 heads of celery a week. The shop didn't even sell celery juice last year.

Like other celery juice participants, Juice Because shop lead Jayde Wallin says she's noticed a difference.

"I have knee issues and it really has helped to bring that inflammation down," she said. "And it feels like it helped really with getting the fluids moving in my knee."

The shop is advertising a daily dose of celery juice on an empty stomach can help prevent strokes and clear mould from the liver.

Wallin said she wasn't aware of the claims advertised online and said she can't comment on them because she's not a doctor.

"We can give people the information but we cannot say if it's yes or not because every single body is different so every body is going to react differently," she said.

'Anecdotes don't add up to science'

That's money that could be better spent on eating a variety of health foods,Langersaid, adding she worries people may be forgoing conventional treatments for this advertised miracle fix.

"The claims are really based on nothing,"Langersaid. "Alot of people cite anecdotes as proof but always remember, 2,000anecdotes don't add up to science or truth."

Those anecdotes are enough for many, though, who reportfeeling better, less bloated, lighter and more hydrated.

'Doesn't matter' if helping

That's what Williams, known as the Medical Medium, says to back up why he promotes claims that aren't proven by science. He contributes toGwynthPaltrow'scontroversiallifestyle brand, Goop, which advertises unfounded health claims.

Williams says celery is healing because it contains so-called cluster salts that kill pathogens, for example, in the stomach gland.

Neither cluster salts nor the stomach gland exist,Langerpointed out.

JournalistRosieSpinkstracked him down for a feature inQuartzy, titledThe Man Who Made Celery Juice a Wellness Craze says a Voice Told Him to Do It.

"He's very aware of the critiques of people who say you need research and double-blind studies and things to be able to justify these claims," she told theCalgaryEyeopener. "He knows people say that, and he says it just doesn't matter because people are being helped by his advice."

Hear more from Rosie Spinks about the origins of the celery juice sensation:

People may latch onto the fadbecause the drink comes with a support network online, Langer said. It's illustrated on social media with motivational quotes underneath photos of attractive brightgreen glasses of juice.

That support may encourage people to think about their health, but there are claims online of the juice curing serious ailments such as cancer.

"Don't forgo any conventional treatments in favor of something like celery juice or any other diet because it is likely a scam," Langer said.

Raw celerycontains fibre and will fill you up, so it's a good choice for weight loss. But that value is lost when juiced, as the fibre is removed, she said.It also contains small amounts of vitamins A and C, as well as potassium.